Less time on logistics, more time on fun: There’s an app for that

Karri Zaremba’s equation for success is part military precision, part entrepreneurial creativity. She’s chief operating officer of her fifth startup, Venuetize, and the mobile platform integration company is attracting high-profile clients such as the Miami Dolphins and the PGA Tour.

She sharpened her leadership skills during her time as a U.S. Naval Academy student and couples a “get-it-done” drive with innate curiosity. She bores easily, she says, and thrives in organizations where room exists to innovate and grow.

“I tried working at large companies but often I could see holes that I wasn’t in a position to fix,” she says. “I tend to thrive where there’s possibility.”

She saw an opportunity during a technology conference that featured compelling advancements. The tech was exciting but the platforms weren’t seamlessly integrated. The idea for Venuetize, which streamlines a guest’s experience by working with existing venue information, was born.

A “Venuetized” experience is personalized for each client. Imagine you’re a Dolphins fan (sorry, Tampa Bay Bucaneers’ devotees). It’s game day. You’re lounging on the couch and your phone alerts you to news content about the upcoming game. Come tailgate time, parking details make finding that perfect spot easy. Without having to open the corresponding application, your ticket appears and is ready for scanning. A discount activates when you’re near a concession stand, which inspires you to purchase hot dogs.

“We want people to spend less time on the logistics of an experience and more time enjoying it,” Zaremba says.

Still considered a startup, Venuetize has recorded revenue for 2018 at $4 million and $2 million in 2017. The company has traction outside the sports arena, including casinos, restaurants, retail spaces and more.

“We’re able to make the experience highly personal,” she says. “Your experience is going to be different based on where you are and what’s happening at that time.”

Basing the national company in Tampa made sense. The company compared costs with technology meccas like Silicon Valley and New York and found the Tampa Bay Area to be cost-effective.

It hasn’t been difficult to attract employees to Tampa, Zaremba says, and she herself loves the climate, cost of living and ease of airport travel.

“I love creating something out of nothing and making it a reality,” she says.

You May Also Like

B2 Communications co-founder Missy Hurley named agency’s CEO

Missy Hurley, a co-founder of the public relations agency B2 Communications, has acquired co-founder Kyle Parks’ shares of the company, becoming the sole owner and chief executive officer of the

Eventing Tampa Bay named ‘Best Event Planner’ by Guide to Florida

Eventing Tampa Bay has been named the ‘Best Event Planner’ by Guide to Florida, in its annual Best of Florida publication. Best of Florida is an annual collection of the

BayCare’s vision and the values of health care is what drew CEO to role

Like many who choose medical professions, for new BayCare Health Systems chief executive officer Stephanie Conners, the occupation is the calling.  Conners began her career as a nurse, keeping her

Exclusive: Girl Scouts of West Central Florida Announces 2023 Women of Distinction honorees

Girl Scouts of West Central Florida has named six Tampa Bay women who will be honored at its annual Women of Distinction Luncheon, on March 10, 2023, at Armature Works.

Other Posts

Building trust and collaboration: A conversation with the women leading Tampa Bay area EDCs

Tampa Bay Business and Wealth hosted a panel in its Women of Influence series, discussing all things economic development, with four Tampa Bay area women leaders.  The event was held

The CFO of Morgan Auto Group talks about her journey and passion for giving back

After speaking with Kelly Ross for about an hour, the quote, “Well-behaved women rarely make history,” comes to mind. Not to say she isn’t well-behaved, but she’s a firecracker through

With patent wins in place, Entropy Technology Design is on the fast track for continued growth

In a city full of brilliant men and women with the potential to change the world, Tami Fitzpatrick, chief executive officer of Tampa’s Entropy Technology Design, stands out as a

100 Women to KNOW in America

Sarah Benken, CEO and Publisher of the KNOW Book, announced the honorees of the 2022 100 Women to KNOW, an annual award recognizing the top 100 female leaders across America.