A day at the beach… with Morgan Clay, owner of the Cabana Club (PHOTOS)

By Brooke Palmer Kuhl

The Cabana Club is a new, luxury service offered on the shores of the beautiful beaches of Pinellas County. Part concierge, part beach attaché, let the Cabana Club make your beach day an unforgettable one. With a myriad of options to choose from, your day can be tailored to you and your guests and all you have to do is show up.

Why Tampa Bay? Why does this market work?

I was raised in St. Petersburg. I graduated from St. Pete High School and went to college at the University of Central Florida. After college, I thought I was temporarily moving back home. Almost ten years later. I think we can all agree it was not temporary.

During my early twenties, I had big dreams of moving to California but as my husband started his business here, I realized we would be calling this place home. Once reality set in, I started to appreciate all that St. Pete has to offer. Starting a business here is ideal. The opportunity to be in a growing city, mixed with the amazing community of other small business owners, makes it a dream.

How was the Cabana Club formed?

It was created after a terrible day at the beach with my husband. He was blessed with perfectly pale, and freckled skin so he is constantly trying to find shade while simultaneously applying sunscreen. The beach isn’t his best friend. I personally love going to the beach and wanted to create something that would make it easier for both of us to enjoy.

What locations are you available?

In Pinellas County, we serve Pass A Grille, St. Pete Beach, Treasure Island and Madeira. We are working on adding a few more local beaches as well.

Are there any conversations about partnering with hotels?

We have a great relationship with The Saint Hotel on St. Pete Beach. We started our business around the same time they opened and have become their go-to for cabana rentals. We also love that we fill the gap between people who want to have a luxury resort experience, without having to stay at a luxury resort.

Can you only do The Cabana Club at the beach? What about picnics? Yards? Parks? 

We like to stick to the beach. There are so many amazing picnic companies in the area that specialize in backyards and parks. We have separated ourselves, and our brand, by continuing to focus on making it easier to hit the beach with your friends and family.

What has been one of your best Cabana Club experiences?

One of our very first setups was for a 21st birthday. As their rental ended the guest texted me that everyone “died.” I assumed that meant they were done partying at the beach and we sent the beach concierges out to begin the breakdown. When they arrived the group was still there and having so much fun. Turns out she meant that everyone “died” over how cute it was! I’ve never felt older, out of touch, but also proud, in my life. My biggest dream was to create a space for people to enjoy the beach and the sunset with their people, and that is exactly what they were doing.

Do you have plans to go outside Pinellas?

Nothing official yet but we have heard from people who would like to start The Cabana Club in various beach towns around Florida. Expanding is the goal, but St. Pete will always be in our hearts and at the top of our minds.

What other things do you hope to offer in the future?

We have a retail space coming soon, which will allow us to make it even easier for you to hit the beach! There are so many fun things in the pipeline, so you’ll have to stay tuned.

What do you see next for the Cabana Club?

The retail space is the focus for now. We plan on continuing to make your beach dreams come true, expanding our service offers, and expanding our locations. Our first year was all about figuring out how to create a well-oiled machine. This next year is all about growth and expansion.

Anything else you want us to know?

We are so proud of the small, but very mighty, team we have put together. We continuously focus on how we can improve their work life, which means they can focus on putting our guests first. We wouldn’t be here without them.

The Cabana Club


(727) 209-7964



NOTE: TBBW was gifted the services of the Cabana Club for a recent day on Pass-A-Grille Beach.

[image_slider_no_space on_click=”new_tab” height=”300″ images=”19210,19209,19208,19207,19206″]

You May Also Like

Molly James named CEO of the Metropolitan Ministries Foundation

Molly James has been named as the new chief executive officer of the Metropolitan Ministries Foundation, a separate 501c3 of Metropolitan Ministries. James was selected by the Metropolitan Ministries Foundation Board of Directors, succeeding Reverend Morris E. Hintzman who served as the Foundation’s president for the last several years, prior to his retirement, according to

Kahwa Coffee releases Taylor Swift inspired beverages to celebrate her Tampa performances

Tampa has Taylor Swift fever this week, as she begins her three-concert lineup. To celebrate, St. Petersburg-based Kahwa Coffee has released two new beverages inspired by the artist, leading up to her Eras tour in Tampa. The first drink is called Midnight Rain and is described as a sweet coffee beverage that features blueberry syrup

Midtown Tampa adds four new tenants (PHOTOS)

Midtown Tampa has added four new tenants to its multi-use property. The new additions include Brilliant Earth, a jewelry retailer, Tipsy Salonbar, a salon offering manicures and pedicures along with other salon services, Core Reform, a fitness studio, and Ballard Designs, a furniture retailer. In addition, Sunda, an Asian dining offering, plans to open in

The Bolts of Boulon Brasserie on Water Street (PHOTOS)

Let’s talk about the ghost town that turned into a cosmopolitan, mini-Manhattan, mecca now known as Water Street Tampa. Jeff Vinik, owner of Tampa Bay Lighting, and Cascade Investments, headed by Bill Gates, are the driving forces behind Strategic Property Partners and the vision for this metropolis.  Early in the planning phase, Next Level Brands

Other Posts

The Good Life: 4th & Vine

4th & Vine, located at 327 11th Ave. N., Suite 102, St. Petersburg, specializes in sourcing wine from small, independent vineyards from around the world.  Its collection of wine and sparkling wine varies in price, ranging from $12 per bottle up to hundreds. The shop carries an assortment of sought-after brands such as Silver Oak,

From spinning records to turning deals

By 15 years old, Jorge Brea had already won a contest that led to him having one of his songs released commercially, via vinyl. It was a remix of an original song by an artist named DJ 43, entitled “No Tears.” There’s a distinction, he makes. He was making music, not “playing” music.  Brea began

The Cake Girl finds sweet success in Tampa Bay with gourmet cakes (PHOTOS)

Kristina Lavallee, also known as “The Cake Girl,” went viral on social media for designing Tom Brady’s 45th birthday cake, in the shape of a goat. Her business, which started off as a side hustle, in 2008, with Kristina and her husband, Kirby, selling cakes at markets and festivals has turned into a permanent storefront

Scenes from CEO Connect with Lisa Holland (PHOTOS)(VIDEO)

Tampa Bay Business and Wealth held its March CEO Connect with Lisa Holland, chief executive officer and president of Sheltair, in Tampa. Presenting sponsors included nPerspective, Southstate and Windsor Capital. Bridgette Bello, CEO and publisher of TBBW, interviewed Holland in front of a sold-out live audience at Sheltair. You can read Holland’s cover story here.