Jacobs Mitsubishi – Wesley Chapel is the 100th dealership to complete construction, and open for business, as part of the brand’s global Visual Identity Program.
Introduced in 2019, the program was designed to improve the customer experience through a premium Mitsubishi Motors retail environment, according to a statement.
“Anyone who has paid attention to the Mitsubishi brand knows they are in the midst of a renaissance,” said Daniel Jacobs, president of Jacobs Mitsubishi – Wesley Chapel, who also owns a Mitsubishi dealership in New Port Richey, Florida. “We wanted our new retail space to be something we were proud of and a fitting showcase for our award-winning vehicles, like the Outlander and Outlander Plug-in Hybrid. We wanted our store to be the best in the country and believe we accomplished just that. If you build it, they will come and our new state-of-the-art facility, combined with our talented vehicle line-up, will attract new customers to our showroom and keep them in the family for years to come.”
Average dealer investment to bring facilities up to program standards is in the low six figures. Jacobs Mitsubishi – Wesley Chapel, which was built from the ground up as a brand-new green-field facility included an investment of more than $11 million, including land acquisition and facility construction, the statement said.