Attaining employee engagement to drive customer experience EX + CX = OX

The ultimate question of which came first, the chicken or the egg, could be applied to the Customer Experience (CX) and Employee Experience (EX). Which one comes first? According to

Customer experience vs. customer service

Customer service has a point where it starts and ends. The customer experience has a starting point long before a purchase decision was made, and an infinite ending, all of

Positioning for Success

In times of uncertainty, we automatically look to see what is new that can help us adapt. It is a marketing technique to add “new,” and “improved,” to products as