Attaining employee engagement to drive customer experience EX + CX = OX
The ultimate question of which came first, the chicken or the egg, could be applied to the Customer Experience (CX) and Employee Experience (EX). Which one comes first? According to the Tempkin Group study, in 2017, 79% of employees with a customer-centric culture are highly, or moderately, engaged compared with 49% of employees within organizations
Customer experience vs. customer service
Customer service has a point where it starts and ends. The customer experience has a starting point long before a purchase decision was made, and an infinite ending, all of which should be seamless to the purchaser and end-user. The difference between customer service and customer experience? When you are shopping at Publix and encounter
Positioning for Success
In times of uncertainty, we automatically look to see what is new that can help us adapt. It is a marketing technique to add “new,” and “improved,” to products as we perceive this as positive. We are looking for answers, during this time, to help our business continue, or get back to, flourishing. The good