Back to School: Reviewing your sales team’s skill set
By now, I’m guessing that your kids are in their classrooms (“Yay!”), the older ones have returned to campus and the digits on your credit cards are ground down to the
The Business Case for DEI
Diversity, equity and inclusion, or DEI, is not only a good thing to do, but also a highly valuable business strategy. While the subject can be sensitive, we should understand
The Etiquette of Trust, or the ‘ABCs’
Trust is much desired and, perhaps, missed, the safety and desire to work somewhere in a trusting environment ranks high on most people’s lists when it comes personal, and professional,
Great questions … (and when to ask them)
In working with thousands of sales professionals in hundreds of organizations through the years, our message to each of them has been simple, “You’re a consultant, so behave like one.”
Is a DBA the new MBA?
In the early 1900s, businesses were growing larger, and more complex, with more employees working in more varied divisions across more geographical boundaries. From this growth, demand for people who
Where did the time go?
New Year’s Day … Martin Luther King Jr. Day … Valentine’s Day … Super Bowl … President’s Day … St. Patrick’s Day … Passover … Easter … Kentucky Derby …
What Twitter 2.0’s algorithm release means for your visibility
On March 31, Twitter open-sourced its algorithm. Elon Musk, chief executive officer of Twitter, delivered on his promise of transparency by being the first major social media platform to publish
The etiquette of emotions in the workplace
Humans are a series of emotions, and habits. Our emotions can drive our commitment to well-serving habits and our habits can either quell, or enhance our emotional states in reaction,
How well do you know your buyer’s journey?
For sellers of professional goods, and services, in today’s competitive business environment, it’s important to understand your buyer’s journey before they make a purchasing decision. We find that there are
The etiquette of graceful tardiness
While likely none of us want to be late, it happens. Kids, pets, traffic, distractions and more can keep us all from being on schedule and/or where we would like
ChatGPT…a marketer’s friend or foe?
We are halfway through the third year since COVID-19 became a reality, and the virus has proved to have a lasting impact on the work environment. Organizations are currently facing
The etiquette of 2023 video meetings
We have been Zoom-ing and Teams-ing for years and while the frequency of these video meetings may have subsided since the height of the pandemic, the format is here