A sweet change for Sullivan Productions
When you hear the name Anthony Sullivan, there’s probably a very specific image that comes to mind: The OxiClean guy. In business as one of television’s most known pitchmen, if not the most known, Sullivan, or “Sully” as many refer to him, has a long, laundry list of commercials on his resume, but that
One Liners Pinellas: MarineMax, 3 Daughter’s Brewing and more
► 3 Daughters Brewing, in St. Petersburg, released a line of vodka-and-soda-canned cocktails, in three flavors, including grapefruit, pineapple and mango. (Pictured above) ► Avison Young’s Florida Capital Markets Group completed the $22.5 million sale of the 134,362-square-foot, 13-acre retail property, at 21800 U.S. Highway 19 N, in Clearwater, to an affiliate of the Philadelphia
Tampa advertising agency acquires production company
Rumbo, a cultural advertising agency in Tampa, has acquired Three Chairs Productions, a video production company that has operated in Tampa since 2013. “The decision was made to unite the two companies into a fully integrated powerhouse advertising agency offering creative, branding, media, strategy, digital and content production,” said George Zwierko, founder and chief executive
March marks 60 years for FKQ Advertising + Marketing in Clearwater
With Women’s History Month being celebrated in March, FKQ Advertising + Marketing’s 60-year anniversary holds a special significance. FKQ Advertising + Marketing, a full-service, independently-owned agency, was founded in 1961 during the heyday of the “Mad Men” era of advertising. “We are so proud to mark 60 years in the advertising and marketing industry where,
ChappellRoberts names new president
Christine Turner was promoted to president of ChappellRoberts, an advertising and branding agency, in Tampa. Turner will lead all facets of agency operations and growth. Colleen Chappell will remain CEO as the agency continues its long-term succession plan. “Today is a momentous day in our agency history. Christine’s unparalleled experience, commitment and passion will lead
One Liners Hillsborough: Saint Leo University, Sprouts Farmers Market and more
► Saint Leo University is relocating its Tampa Education Center to the former Berriman-Morgan Cigar Factory at 1403 N. Howard Ave., Tampa. (Pictured above) ► Metropolitan Ministries and Pinellas County Urban League have been named as the 2020 Bank of America Neighborhood Builders awardees for Tampa Bay, each receiving a $200,000 grant, leadership training and
The year that changed everything
If this year was a movie, it would have everything. Horror, comedy, tragedy … it would be an Oscar winner, no doubt. Down the road, we will look back and have a different version of this experience in our heads. But for now, it’s still fresh, not to mention ongoing. TBBW wanted to do something
Cause marketing and the Kaepernick effect
Cause marketing is a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society. When done well, cause marketing can produce strong awareness, goodwill and let’s not forget profits for companies. A best-in-class example of cause marketing is TOMS, a shoe company that started
What’s your customers’ ‘drink moment’?
Why do some people buy while others don’t? Why does someone choose your company or product and keep coming back? At the heart of brand loyalty lies the emotional connection we need to make with our customers. Those two words are the golden rings for marketers today. Today, the best companies leverage a customer journey—the
