Cause marketing and the Kaepernick effect
Cause marketing is a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society. When done well, cause marketing can produce strong awareness, goodwill and let’s not forget profits for companies. A best-in-class example of cause marketing is TOMS, a shoe company that started
What’s your customers’ ‘drink moment’?
Why do some people buy while others don’t? Why does someone choose your company or product and keep coming back? At the heart of brand loyalty lies the emotional connection we need to make with our customers. Those two words are the golden rings for marketers today. Today, the best companies leverage a customer journey—the
