ChatGPT…a marketer’s friend or foe?  

We are halfway through the third year since COVID-19 became a reality, and the virus has proved to have a lasting impact on the work environment. Organizations are currently facing historic challenges: an exhausted workforce, a competitive talent landscape and pressure to control costs. Many businesses are being cost-conscious in their marketing and choosing to

A sweet change for Sullivan Productions

When you hear the name Anthony Sullivan, there’s probably a very specific image that comes to mind: The OxiClean guy.   In business as one of television’s most known pitchmen, if not the most known, Sullivan, or “Sully” as many refer to him, has a long, laundry list of commercials on his resume, but that

One Liners Pinellas: MarineMax, 3 Daughter’s Brewing and more

► 3 Daughters Brewing, in St. Petersburg, released a line of vodka-and-soda-canned cocktails, in three flavors, including grapefruit, pineapple and mango. (Pictured above)  ► Avison Young’s Florida Capital Markets Group completed the $22.5 million sale of the 134,362-square-foot, 13-acre retail property, at 21800 U.S. Highway 19 N, in Clearwater, to an affiliate of the Philadelphia

One Liners Hillsborough: DOW Technologies, USF and more

► Pet Paradise, a resort-style pet daycare, opened its 47th location, at 16030 Redstone Way, Odessa. (Pictured above)     ► Tampa-based BRP Group (NASDAQ: BRP) will acquire California-based Westwood Insurance Agency for $385 million. ► Hillsborough Community College received $1.58 million, allocated through the Department of Educations’ Expansion of Registered Apprenticeship and Preapprenticeship Grant,

One Liners Pinellas: PostcardMania, TeBella Tea Company and more

► TeBella Tea Co. opened in the Edge District of downtown St. Petersburg at 1445 Central Ave. (Pictured above) ► Stoneweg U.S., a St. Petersburg-based real estate investment firm specializing in multifamily acquisitions and developments, promoted Pamela Williams to director of asset management. ► PostcardMania, a Clearwater-based, business-focused marketing company, named Jackie Payson Wirsing as

One Liners Pinellas: Voodoo Brewery, Dynasty Financial Partners and more

►Forward Hospitality Group, based in Cleveland, is planning to open John Boy, a 1970s-themed nightclub at 16 Second St. N., St. Petersburg, in the space that Ringside Cafe previously occupied. (Pictured above) ► Stoneweg U.S., a St Petersburg-based real estate investment firm, named Pam Linden as its new executive vice president and chief legal officer.

Marketopia acquires London-based marketing firm

Marketopia, a marketing and lead generation company based in Pinellas Park, has acquired Continuity Marketing, a London-based marketing firm that serves managed service providers, vendors and technology companies. The acquisition will help Marketopia expand its presence in London and better serve clients in Europe, the Middle East and Africa. The company opened an office in

Marketing redefined during the age of covid

By Christy Vogel It’s been a few years of epic change, as businesses scrambled to deliver goods and services in new ways, in-person events were canceled and marketing plans were put on hold. Undoubtedly, the pandemic has had a profound effect on the way we market our goods and services. Saying that marketing has changed

One Liners Pinellas: Amazon, Big Storm Brewing and more

► Bolay Fresh Bold Kitchen is opening a location, at 1330 Fourth St. N., St. Petersburg. ► Megan Wessel, of St. Petersburg, was awarded the American Cancer Society Partner of the Year Award by the American Cancer Society Cancer Action Network in recognition of her efforts to help make cancer a national priority. ► Sab

Joy Gendusa against the world

Joy Gendusa says she was a ‘ne’er-do-well’ young person. This self-deprecating style of humor couldn’t be more genuine, or endearing, than it is coming from her. With her perseverance, and tenacity, it’s hard to believe it was ever true. Nevertheless, it certainly couldn’t be attributed at this point in her life. Gendusa used her wits

20 Questions with Kelly McKnight-Goelz

For more than 26 years, Kelly McKnight-Goelz has held senior executive positions for both publicly and privately-held organizations in the medical device, health/wellness, pharmaceutical, nutraceutical and consumer packaged goods industries. Until December 2015, she was the CEO in Ascension and a corporate officer for Unilens Corp. USA, a Tampa Bay area-based public medical device organization

TBBW announces Halloween photo contest for best ‘Team Spirit’

Halloween is kind of a big deal around the Tampa Bay Business and Wealth offices. We take it very seriously, in a fun, light-hearted way. I mean, we’re not competitive or anything, right? Last year, many of our readers were still working from home, and some of you all still are, but that is no