The most-hated growth hack that you should (but probably won’t) implement in 2024
Let’s be honest, most marketing advice is bland. “Post twice a day” or “optimize your website for Google search” — these generic mantras do little to ignite the growth flame
What Twitter 2.0’s algorithm release means for your visibility
On March 31, Twitter open-sourced its algorithm. Elon Musk, chief executive officer of Twitter, delivered on his promise of transparency by being the first major social media platform to publish
ChatGPT…a marketer’s friend or foe?
We are halfway through the third year since COVID-19 became a reality, and the virus has proved to have a lasting impact on the work environment. Organizations are currently facing
A sweet change for Sullivan Productions
When you hear the name Anthony Sullivan, there’s probably a very specific image that comes to mind: The OxiClean guy. In business as one of television’s most known pitchmen,
One Liners Pinellas: MarineMax, 3 Daughter’s Brewing and more
► 3 Daughters Brewing, in St. Petersburg, released a line of vodka-and-soda-canned cocktails, in three flavors, including grapefruit, pineapple and mango. (Pictured above) ► Avison Young’s Florida Capital Markets Group
One Liners Hillsborough: DOW Technologies, USF and more
► Pet Paradise, a resort-style pet daycare, opened its 47th location, at 16030 Redstone Way, Odessa. (Pictured above) ► Tampa-based BRP Group (NASDAQ: BRP) will acquire California-based Westwood
One Liners Pinellas: PostcardMania, TeBella Tea Company and more
► TeBella Tea Co. opened in the Edge District of downtown St. Petersburg at 1445 Central Ave. (Pictured above) ► Stoneweg U.S., a St. Petersburg-based real estate investment firm specializing
One Liners Pinellas: Voodoo Brewery, Dynasty Financial Partners and more
►Forward Hospitality Group, based in Cleveland, is planning to open John Boy, a 1970s-themed nightclub at 16 Second St. N., St. Petersburg, in the space that Ringside Cafe previously occupied.
Marketopia acquires London-based marketing firm
Marketopia, a marketing and lead generation company based in Pinellas Park, has acquired Continuity Marketing, a London-based marketing firm that serves managed service providers, vendors and technology companies. The acquisition
Marketing redefined during the age of covid
By Christy Vogel It’s been a few years of epic change, as businesses scrambled to deliver goods and services in new ways, in-person events were canceled and marketing plans were
One Liners Pinellas: Amazon, Big Storm Brewing and more
► Bolay Fresh Bold Kitchen is opening a location, at 1330 Fourth St. N., St. Petersburg. ► Megan Wessel, of St. Petersburg, was awarded the American Cancer Society Partner of
Joy Gendusa against the world
Joy Gendusa says she was a ‘ne’er-do-well’ young person. This self-deprecating style of humor couldn’t be more genuine, or endearing, than it is coming from her. With her perseverance, and
