Food: The crisis within the crisis

It’s a lesson in kindness and withholding judgment. One day, it’s writing the checks to support an organization but, then, another day down the road, finding yourself in need of that organization’s help. Thomas Mantz, chief executive officer of Feeding Tampa Bay, takes great pride in speaking of what the organization was able to accomplish

Marketing through a pandemic: What has happened and what you should do

Just when everything was going so well, so right, the carpet was pulled from underneath us all.  Many of the clients my agency supports were having a record first quarter in 2020. Heck, even our own agency was. That all halted abruptly around mid-March. What I am about to share with you is data that

Make The First Move

In the 1990s, my father retired from the Army and found a “fun job” in Game Day Operations for an ECHL (formerly the East Coast Hockey League) team in Augusta, Georgia. We practically lived in the arena and I became mesmerized by the sport. At the insightful age of 10, I knew that someday I