Marketing through a pandemic: What has happened and what you should do
Just when everything was going so well, so right, the carpet was pulled from underneath us all. Many of the clients my agency supports were having a record first quarter in 2020. Heck, even our own agency was. That all halted abruptly around mid-March. What I am about to share with you is data that
Is social media killing our sales skills?
Recently, I spoke to an organization that spent an ungodly amount of time, energy and money on social media to create lead generation. I asked, “Now what? How’s your closing ratio?” They looked at me like I had three heads. Just because we believe that we’ve found a new way to generate business, it doesn’t