What Twitter 2.0’s algorithm release means for your visibility

On March 31, Twitter open-sourced its algorithm. Elon Musk, chief executive officer of Twitter, delivered on his promise of transparency by being the first major social media platform to publish

Marketing through a pandemic: What has happened and what you should do

Just when everything was going so well, so right, the carpet was pulled from underneath us all.  Many of the clients my agency supports were having a record first quarter

Is social media killing our sales skills?

Recently, I spoke to an organization that spent an ungodly amount of time, energy and money on social media to create lead generation. I asked, “Now what? How’s your closing

Greta Schulz