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Beyond the Headlines: HMC Hospitality’s CEO talks continued growth and expansion

The Clearwater-based brand of Hooters is ‘Stronger than ever,’ according to CEO, Neil Kiefer.
Jo-Lynn Brown February 27, 2025

Recent reports about a potential bankruptcy filing by Hooters of America have sparked widespread speculation about the future of the iconic restaurant brand. However, HMC Hospitality Group, which operates the original Hooters restaurants in Florida and Chicago, wants to make one thing clear: they are financially strong, expanding and committed to their customers and communities.

“HMC Hospitality Group has no financial ties to Hooters of America and is operating independently and successfully,” said Neil Kiefer, chief executive officer of HMC Hospitality Group. “We continue to perform at record levels and we’re in growth mode, with two new locations under construction in Florida and future expansion plans in Las Vegas.”

HMC is currently planning to open locations in The Villages and Wesley Chapel, in 2025. It operates 22 Hooters locations from Tampa to Chicago. Hooters of America, a franchisor and operator of the brand, and their franchisees, has more than 420 Hooters Restaurants in 42 states and 29 countries, according to Hooters website.

Hooters was founded in Clearwater, in 1983, by six entrepreneurs who created what would become one of America’s most recognizable restaurant brands. In 1985, Hooters of America was formed as a separate entity to franchise the brand beyond select territories retained by the original founders, including Tampa Bay and the greater Chicago area.

Kiefer, a longtime leader at HMC, and a lawyer by training, emphasized that while the original Hooters locations remain committed to their founding principles, Hooters of America has changed hands multiple times, with ownership shifting among various private equity firms.

“We have no financial interest in HOA, and we operate completely independently,” Kiefer says. “Our restaurants are among the top performers in the system and franchisees across the country often look to us for leadership on brand direction.”

Beyond commercial growth and success, HMC has built a reputation for giving back to its surrounding community.

“Hooters has been part of the Tampa Bay community for over 40 years and giving back has always been a cornerstone of our business,” says Denise Williams, chief marketing officer of HMC Hospitality. “We’re proud to support organizations like Moffitt Cancer Center, Habitat for Humanity and local youth sports programs.”

Most recently, HMC made a significant pledge to the University of South Florida to help fund the university’s new football stadium, further strengthening its commitment to the region.

While uncertainty surrounds Hooters of America’s financial situation, Kiefer assured fans of the brand that HMC remains strong and is keeping a close watch on developments.

“We’re not going anywhere,” Kiefer said. “We believe in this brand and we’re in a strong position to help ensure its long-term success.”

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