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  • 2026
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  • Roche Bobois penthouse sets Tampa Bay condo record at $13.2M

Roche Bobois penthouse sets Tampa Bay condo record at $13.2M

$13.2M pre-sale sets new Tampa Bay condo pricing benchmark.
Chuck Merlis February 26, 2026

A two-story Sky Penthouse at the proposed Roche Bobois St. Pete Tower in downtown St. Petersburg has sold for $13.2 million, setting a Tampa Bay condominium pre-sale record of $2,727 per square foot.

The 4,840-square-foot residence includes ceilings reaching 29 feet and nearly 1,800 square feet of outdoor balcony space with water views. The sale establishes a new regional pricing benchmark for a condominium prior to construction.

Valor Real Estate Development plans to break ground later this year on the 29-story tower at the corner of Fourth Avenue South and Fourth Street South.

“With the Roche Bobois St. Pete Tower, we are creating something iconic, and this sale represents confidence in what we are building,” said Moises Agami, CEO of Valor Real Estate Development. “We are raising the bar in Tampa Bay.”

Branded tower advances in downtown St. Petersburg

The 164-unit tower is positioned as St. Petersburg’s first designer-branded residential building and the first Roche Bobois-branded residential tower in the United States. The Paris-based furnishings brand is known for contemporary design and global retail showrooms.

Ryan Serhant and his firm, SERHANT. New Development is leading sales and marketing.

“As Roche Bobois’ first branded residential tower in the U.S., this project is a milestone,” Serhant said.

Residences will range from studios to three-bedroom units and penthouses. Studios are priced from $544,500. Plans call for 11-foot ceilings, impact-rated floor-to-ceiling windows and views of downtown and Tampa Bay.

READ: TAMPA BAY BUSINESS NEWS

Interior specifications include designer kitchens, premium cabinetry and custom millwork.

Buyers will have the option to purchase Roche Bobois furniture packages. The project also includes smart-home features and energy-efficient building systems.

Amenities are planned to exceed 20,000 square feet and include a pool deck, fitness studio, spa facilities, sky lounges and a private owner’s lounge. Ground-level space is expected to include restaurant and café uses, along with a public-facing art plaza.

Luxury condominium pricing in downtown St. Petersburg has climbed in recent development cycles, particularly for branded projects offering hospitality-style amenities.

The record-setting pre-sale reflects continued demand at the top end of the market, even as construction has yet to begin.

Valor reports more than $6 billion in completed developments worldwide, totaling more than 15 million square feet of residential projects.

Construction on the Roche Bobois St. Pete Tower is expected to begin later this year.

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