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Aerial image of Tropicana Field under bright blue skies with St. Petersburg neighborhoods in the background.
Frank Fiume and Bridgette Bello smiling together as Fiume holds the TBBW magazine featuring his cover story
Aerial rendering of the University of South Florida’s on-campus football stadium and athletic district in Tampa.

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Tampa tech founder buys into European football, looking for investors
 |  Chuck Merlis

Tampa tech founder Will Freeman launches Catalyst Sports Ventures to bring local investors into the global soccer ownership game.

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Haverfordwest County AFC soccer players in blue jerseys on the field during a Cymru Premier league match in Wales.
The data is in: Mixed-use stadiums win big for cities and fans
 |  Chuck Merlis

The Rays want a 100-acre stadium district that could reshape Tampa Bay.

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Three members of the Tampa Bay Rays’ new ownership group pose together wearing team hats at a press conference backdrop featuring the Rays and Orlando Health logos.
Benchmark International on why they took center ice in downtown Tampa
 |  Chuck Merlis

TBBW sat down with the Tampa M&A firm to learn more about its biggest move yet.

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Exterior of Benchmark International Arena with the downtown Tampa skyline in the background
Tampa Bay legend Derrick Brooks named COO of USF Athletics
 |  Chuck Merlis

Tampa icon Derrick Brooks joins USF Athletics as COO, uniting Tampa Bay’s sports and business leadership.

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Rob Higgins and Derrick Brooks pose together, both wearing suits and making the USF Bulls hand sign to celebrate Brooks’ new role as chief operating officer of USF Athletics.
Tampa to host 2029 CFP National Championship
 |  Chuck Merlis

Tampa will once again take the national stage as host of the 2029 College Football Playoff National Championship at Raymond James Stadium.

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Exterior of Raymond James Stadium in Tampa, Florida, with “Home of the Krewe” signage and Buccaneers branding visible on a sunny day.
Kai Trump to make LPGA debut at Tampa Bay’s ANNIKA tournament
 |  Chuck Merlis

Kai Trump and WNBA star Caitlin Clark bring star power and new audiences to Tampa Bay’s premier LPGA event at Pelican Golf Club in Belleair.

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he ANNIKA driven by Gainbridge sign at Pelican Golf Club in Belleair, and a golfer taking a swing on the course under clear skies.
Meet the Tampa firm teaching NFL players life after football
 |  Chuck Merlis

From the locker room to the boardroom, NFL players are learning what real wealth means after football.

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Teal Henderson and Tampa Bay Buccaneers wide receiver Mike Evans beside the Bones Investment Group logo.
Tampa Bay remembers Doug Martin for more than football
 |  Chuck Merlis

Doug Martin’s legacy shines through his quiet generosity and service to Tampa Bay.

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Doug Martin receives a certificate of appreciation from a U.S. Army officer at Schofield Barracks during the 2013 Pro Bowl week.
Baker and Emily Mayfield just gave a Florida Gator the opportunity of a lifetime
 |  Chuck Merlis

Baker Mayfield’s latest scholarship honors a Florida Gator whose grit mirrors his own rise from walk-on to Heisman winner.

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University of Florida football player Charles Emanuel III smiles and shakes hands with teammates as they applaud during a team meeting.
Tampa’s Liquor Depot Event Raises $20K for Mike Alstott Foundation
 |  Chuck Merlis

Liquor Depot’s sold-out charity event with Mike Alstott raised $20,000 for Tampa Bay families.

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Liquor Depot owner Trey Lawson and former Buccaneers player Mike Alstott present a $20,000 check to the Mike Alstott Family Foundation at Liquor Depot’s Waters Avenue location in Tampa.
Rob Higgins named USF’s first CEO of Athletics
 |  Jo-Lynn Brown

The University of South Florida has selected Rob Higgins, longtime executive director of the Tampa Bay Sports Commission, as its first chief executive officer of Athletics. Higgins, a USF graduate

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Bruce Cassidy Sr. to chair 2026 Senior PGA Championship at The Concession
 |  Jo-Lynn Brown

The PGA of America has named Bruce Cassidy Sr., president of The Concession Golf Club, as general chair of the 2026 Senior PGA Championship, scheduled for April 16–19 at the

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