Marketing

As U2 front man Bono once said, “We thought that we had the answers. It was the questions we had wrong.” In so many instances, we are seeing companies looking for a tactical solution for questions of structure and strategy. More and more, this is the friction between the technology side and the marketing and

A three-time NBA champion. A 12-time NBA All-Star. An NBA Finals most valuable player. Dwyane Wade has put together a Hall of Fame-caliber career as a guard, mainly with the Miami Heat of the National Basketball Association. Now, just one month before the end of his final regular season, he has positioned himself to continue

Cause marketing is a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society. When done well, cause marketing can produce strong awareness, goodwill and let’s not forget profits for companies. A best-in-class example of cause marketing is TOMS, a shoe company that started

Why do some people buy while others don’t? Why does someone choose your company or product and keep coming back? At the heart of brand loyalty lies the emotional connection we need to make with our customers. Those two words are the golden rings for marketers today. Today, the best companies leverage a customer journey—the