Main Navigation
Sections
Social Media Connect
Tampa Bay Business and Wealth Magazine
Tampa Bay Business & Wealth
Posher Palate

Music-focused cocktail lounge to open in Water Street Tampa

| Jo-Lynn Brown

Alter Ego, a music-focused cocktail lounge, plans to open in Water Street Tampa, in early 2024.

Located in Asher, at 1050 Water St., Alter Ego is locally owned, and operated, by the Proper House Group and Chef Ferrell Alvarez, with partners Chon Nguyen and Ty Rodriguez.

Alter Ego will be Proper House Group and Alvarez’s fifth endeavor in the Water Street Tampa neighborhood joining the Italian-inspired restaurant Ash, Gallito Taqueria, Dang Dude and Lunch Lady, at Sparkman Wharf, which will be replaced by another Proper House Group concept later this fall.

Proper House Group and Alvarez’s team are also behind Rooster & the Till, in Tampa’s Seminole Heights neighborhood, a recent recipient of Michelin’s Bib Gourmand Award.

You May Also Like
The Red Room at The Tampa EDITION glows in deep red lighting with velvet seating, mirrored disco balls covering the ceiling, and intimate tables arranged for late-night guests.
Interior of Che Vita restaurant at Hilton Tampa Downtown featuring wood tables, blue glassware and natural light from floor-to-ceiling windows
Interior view of the Harry Waugh Dessert Room at Bern’s Steak House, showing private redwood booths and soft red lighting.
Wyne IRB logo with a leather-bound menu and a white sangria garnished with fruit, photographed on a black table.
More Posher Palate Posts
Cassis American Brasserie: The Anchor of Beach Drive (PHOTOS)
 |  Barbara Lynch

170 Beach Dr NE, St. Petersburg

Read More
CW’s Gin Joint: Tampa’s hidden spirit (PHOTOS)
 |  Barbara Lynch

In the heart of downtown Tampa, where the city’s pulse beats strongest, Carolyn Wilson surveyed the neoclassical façade of what was once the Exchange National Bank. The year was 1919,

Read More
Elliott Aster: Where historic charm meets Michelin dreams (PHOTOS)
 |  Barbara Lynch

Elliot Aster | 501 5th Avenue N.E., St. Petersburg

Read More
Michelin-starred Lilac unveils new tasting and à la carte menus at The Tampa EDITION (PHOTOS)
 |  Jo-Lynn Brown

Tampa’s Michelin-starred restaurant, Lilac at The Tampa EDITION, is evolving its dining experience with a newly expanded menu format. Guests can now choose between an eight-course chef-guided tasting menu or

Read More
Other Posts
Tampa Bay Wave startups raise $500M and add 1,000 jobs
 |  Chuck Merlis

Tampa Bay Wave startups raised $500M and added more than 1,000 jobs in a record-setting year.

Read More
Aerial view of downtown Tampa along the Hillsborough River with the Tampa Bay Wave logo overlaid.
USF real estate program accelerates with $1.25M gift
 |  Chuck Merlis

A $1.25M gift and new leadership are accelerating USF’s push to build a full real estate education pipeline in Tampa Bay.

Read More
University of South Florida entrance sign with the USF Bulls logo on a brick and white monument surrounded by landscaping.
Tampa Bay Wine & Food Festival expands with new Hard Rock event
 |  Chuck Merlis

The Tampa Bay Wine & Food Festival returns in April with a new Hard Rock event, expanded chef showdowns and the Grand Tasting downtown.

Read More
Chefs and judges on stage at the Publix Culinary Stage during the Tampa Bay Wine & Food Festival
Building a business around Florida hurricane season
 |  Contributed Content

A Tampa Bay entrepreneur on leaving corporate life to build a modern hurricane protection business rooted in Florida’s climate and craftsmanship.

Read More
Storm Shielder branding displayed alongside a Tampa Bay residential building with hurricane protection features.