Visit St. Pete-Clearwater has partnered with PTG Consulting to expand its tourism marketing efforts in Mexico.
The partnership is aimed at increasing Mexican tourism to the region and adds to Visit St. Pete-Clearwater’s existing international representation in the U.K., Ireland, Scandinavia, Brazil, Germany and Central Europe.
PTG Consulting, a travel and hospitality marketing agency with more than 50 years of experience, will lead outreach efforts in Mexico. The firm will work with travel trade partners, airlines and online travel agencies to promote the area’s beaches, culinary offerings, cultural attractions and outdoor experiences.
“With direct air service via Aeromexico and ongoing efforts in the market, we see great potential in increasing the number of visitors to St. Pete-Clearwater,” said Brian Lowack, president and chief executive officer of Visit St. Pete-Clearwater.
In 2023, tourism to the Tampa Bay area from Mexico increased by 40%, according to Oxford Economics. The trend is projected to continue through 2028. Mexico ranked among the top five international markets visiting Florida, in 2024.