Iowa and Vanderbilt head to Tampa for ReliaQuest Bowl

Iowa and Vanderbilt will meet in Tampa on New Year’s Eve for a ReliaQuest Bowl matchup that brings national interest and strong economic impact.

The ReliaQuest Bowl will bring national attention to Tampa Bay on New Year’s Eve when Iowa and Vanderbilt play each other for the first time.

Bowl officials announced the matchup Sunday and noted that both teams arrive after milestone seasons and strong finishes in the final College Football Playoff rankings.

Vanderbilt enters the game ranked 14th after its first 10-win season. Iowa comes in at No. 23 and returns to a bowl that has become a familiar stage for the Hawkeyes.

“We are absolutely thrilled to extend invitations to The University of Iowa and Vanderbilt University to play in this year’s ReliaQuest Bowl,” said ReliaQuest Bowl Chair Glenn Fasani. “These are two teams that we expect will produce a great match-up that fans are really going to be excited about. We look forward to hosting the teams and their fans and ensuring they will have an unforgettable experience in the dynamic Tampa Bay area.”

READ: For the Bay turns Tampa fandom into a family-built brand

For Vanderbilt, the game marks a big moment in a season that changed expectations inside the program.

“Playing in this game represents an important step for our program as we look to build upon our historic season,” said Clark Lea, E. Bronson Ingram Chair in Football. “We are grateful to have one final opportunity to compete as a team, and to be able to do that in such a prestigious bowl in a great city and against a respected opponent is all very meaningful.”

Lea said the chance to face Iowa raises the bar. “We will need our best performance to complete the mission against an Iowa program that has come to represent the level of sustained success we aspire to at Vanderbilt.”

Vanderbilt Vice Chancellor for Athletics Candice Storey Lee said the team’s rise this season brought energy across the university. “Clark Lea’s Commodores have set records, brought our community together and done the hard work of correcting outdated narratives about what is possible at Vanderbilt,” she said. “We are just getting started, and I look forward to seeing Commodore Nation in Tampa to cheer on this remarkable team.”

Iowa arrives in Tampa with long experience at Raymond James Stadium and a fan base that has made this bowl a favorite.

READ: Demolition to begin for $125M mixed-use project in downtown St. Pete

“We are excited about the opportunity to play in the ReliaQuest Bowl,” said Iowa Head Football Coach Kirk Ferentz. “This allows our players one last chance to play together in a city and Bowl that is a Hawkeye favorite for its hospitality and game day experience.”

University of Iowa Athletics Director Beth Goetz called the invitation a mark of consistency. “This marks the seventh time Iowa will compete in this bowl game, a testament to the consistency and excellence of our program. We are also deeply thankful for our passionate and loyal fan base. Your support makes moments like this so special.”

The 40th anniversary ReliaQuest Bowl will kick off at noon on December 31 at Raymond James Stadium. Tickets are available through Ticketmaster or directly from the bowl office for priority seating.

Why it matters

A national audience. The New Year’s Eve time slot brings strong viewership for Tampa Bay.

Strong economic impact. Since its start, the bowl has brought more than 1 million out-of-market visitors to the region and created an estimated $1.2 billion in economic impact.

Support for local nonprofits. The game has donated more than $4.5 million to over 220 charities since 2016.

Continued momentum for sports tourism. Big matchups help Tampa stand out as a prime site for college football and major events.

Stay Connected

Sign up for TBBW’s newsletter

Watch TBBW’s Podcast

Follow TBBW on Social Media

Read More TBBW stories

You May Also Like
The ReliaQuest Bowl’s $1.2B Impact on Tampa Bay

How a New Year’s Eve bowl game became a $1.2B economic engine for Tampa Bay.

Read More
Downtown Tampa skyline alongside the ReliaQuest Bowl logo highlighting the event’s economic impact on Tampa Bay
Tropicana Field roof finished early as Rays chase new stadium

St. Pete finished the Trop roof early and is moving into the next phase of repairs while the Rays explore a new stadium site.

Read More
Aerial image of Tropicana Field under bright blue skies with St. Petersburg neighborhoods in the background.
The Tampa founder who changed youth sports forever: CEO Connect

At TBBW’s CEO Connect, Frank Fiume shared how he built i9 Sports into a national franchise and redefined success after the sale.

Read More
Frank Fiume and Bridgette Bello smiling together as Fiume holds the TBBW magazine featuring his cover story
USF reveals new renderings of Football Operations Center

The University of South Florida has released new renderings of the TGH Center for Athletic Excellence, a 150,000-square-foot football operations facility that will anchor the university’s $348 million on-campus stadium

Read More
Aerial rendering of the University of South Florida’s on-campus football stadium and athletic district in Tampa.
Other Posts
Why Lions World Vision Institute is moving beyond mobile care

After years of mobile screenings, Lions World Vision Institute is building a permanent vision care hub to close gaps that mobile care cannot solve alone.

Read More
Rendering of Lions World Vision Institute’s planned Vision Health Center interior in Ybor City, showing a reception area, exam spaces and families receiving care.
Tampa Bay’s Top Companies No. 4: Bloomin’ Brands

Part of TBBW’s ongoing Tampa Bay Top Companies series, spotlighting major employers across the region without ranking or order.

Read More
Aerial view of downtown Tampa and the Hillsborough River, home to Bloomin’ Brands headquarters.
Tampa’s International Plaza refinanced with $551M loan

International Plaza secures a $551M refinancing, reinforcing Tampa Bay’s position as a market for top-performing retail assets.

Read More
International Plaza shopping mall in Tampa, Florida, where Simon Property Group refinanced the property with a new institutional loan
Tampa industrial property recapitalized in $42.5M DST deal

A New Jersey real estate firm launched its first Delaware Statutory Trust by recapitalizing a $42.5M industrial property in Tampa.

Read More
Sweetwater Business Center in Tampa, Florida, where a New Jersey developer completed a $42.5M industrial real estate recapitalization using a Delaware Statutory Trust.