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Travel & Recreation

Aerial view of downtown St. Petersburg showing waterfront, high-rise buildings and marina, highlighting how tourism dollars support local infrastructure and growth.
Historic illustration of the Gasparilla invasion ship sailing through downtown Tampa as crowds line the riverbanks and bridges.
A plane reflected in glass at Tampa International Airport with the word Tampa displayed on the building exterior.

More Industry Insights

Iowa and Vanderbilt head to Tampa for ReliaQuest Bowl
 |  Chuck Merlis

Iowa and Vanderbilt will meet in Tampa on New Year’s Eve for a ReliaQuest Bowl matchup that brings national interest and strong economic impact.

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ReliaQuest Bowl logo displayed over Raymond James Stadium with the phrase Football in Paradise.
A closer look at Sarasota’s new St. Regis Longboat Key
 |  TBBW Staff

The St. Regis Longboat Key brings a new level of coastal luxury to Sarasota with refined design, quiet service and an 18-acre Gulf-front setting.

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Aerial view of the St. Regis Longboat Key pools and lagoon with the Gulf of Mexico in the background.
Allegiant adds nonstop route from St. Pete Clearwater to Trenton
 |  Chuck Merlis

Allegiant adds a new nonstop route from St. Pete Clearwater to Trenton

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Allegiant Air jet taking off against a blue sky with clouds
Look inside Saddlebrook’s $92M upgrade in Wesley Chapel
 |  Chuck Merlis

Saddlebrook Resort has finished a $92M renovation that updates its rooms, dining, golf and event spaces across 480 acres in Wesley Chapel.

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The renovated lobby at Saddlebrook Resort with a large chandelier, modern seating and a blue textured feature wall.
South Seas opening new Captiva Landing waterpark in December
 |  Chuck Merlis

South Seas is opening a new 2.5 acre waterpark on Captiva Island this December.

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Aerial view of Captiva Landing waterpark at South Seas with slides, splash zones and lounge areas.
What’s driving Tampa Bay’s $1.2 billion tourism boom?
 |  Chuck Merlis

Tampa Bay’s $1.2 billion tourism surge reveals what’s driving the region’s fastest-growing industry.

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Palm trees frame downtown Tampa’s skyline under a bright blue sky at sunset.
Tampa Edition named one of Florida’s top hotels by Condé Nast Traveler
 |  Chuck Merlis

Condé Nast Traveler readers named the Tampa Edition one of Florida’s best hotels, cementing the city’s place on the national luxury map.

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Aerial view of The Tampa Edition rooftop pool and terrace in Water Street Tampa, with the Condé Nast Traveler logo highlighting the hotel’s Readers’ Choice Awards recognition.
THEA approves $362M South Selmon expansion 
 |  Chuck Merlis

THEA has approved a $362 million South Selmon Capacity Project to add lanes, modernize bridges and deliver community upgrades from Riverview to downtown Tampa.

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Aerial view of downtown Tampa with the Selmon Expressway and surrounding highway interchanges on a clear day.
Discovery Cove offers a tropical, all-inclusive experience just a few hours from Tampa Bay
 |  Jo-Lynn Brown

About two hours from Tampa Bay, tucked into a lush oasis in Orlando, is a place where time slows down and paradise feels surprisingly close to home. Discovery Cove, owned and operated by SeaWorld Parks & Entertainment, isn’t your typical Orlando attraction. Designed as an all-inclusive day resort, it invites you to unwind Caribbean-style—think crystal-clear

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Clearwater Beach, Treasure Island and St. Pete Beach land top spots in Florida beach rankings
 |  Jo-Lynn Brown

Three of Pinellas County’s beach destinations have been named among the best in Florida. In USA Today’s 10Best Readers’ Choice Awards, Clearwater Beach ranked No. 2, Treasure Island Beach landed at No. 3 and St. Pete Beach came in at No. 7, on the list of “Best Beaches in Florida.” The results are determined by

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Saddlebrook Resort reveals next phase of $92 million renovation in Wesley Chapel (RENDERINGS)
 |  Jo-Lynn Brown

Saddlebrook Resort has entered the next phase of its $92 million transformation, unveiling new details about renovations to its event spaces, golf courses and guest amenities. The updates mark progress since Mast Capital secured renovation financing late last year. The 480-acre resort, located about 30 minutes north of Tampa, first announced its renovation plans in

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Margaritaville at Sea Islander announces new 2027 itineraries, including first 8-night cruises
 |  Jo-Lynn Brown

Margaritaville at Sea Islander has unveiled its 2027 cruise schedule, featuring several new itineraries, including the brand’s first 8-night voyages and its first overnight stay in New Orleans. Sailing from Port Tampa Bay, the Islander will offer a variety of four- to 10-night cruises with expanded destinations in Mexico, the Caribbean and the Bahamas. Among

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