When clients come to me for a full-home renovation, the most important conversation rarely starts with tile or paint.
It starts with daily life.
Before we discuss finishes, I ask questions most homeowners are never asked upfront.
What moments in your home frustrate you? Which routines slow you down? What parts of your space quietly work against you?
Those answers shape better design decisions than any finish board ever could.
A small routine that changed an entire floor plan
One client offered a vivid example.
Her husband swims at the YMCA every morning at 5:30 a.m. He comes home with wet hair, a soggy towel, damp sweatpants pulled over a bathing suit and flip-flops that trail water through the house.
That daily routine left marks on wood floors and carpets. It also created daily tension.
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The problem was not aesthetic. It was functional.
Instead of focusing on a feature wall or upgraded materials, we rethought how he entered the home.
We created a clear transition route where wet items could be dropped, clothes could be changed and movement through the house could happen comfortably and dry.
Once that was solved, everything else fell into place.
What “custom” really means
Many people believe custom design means choosing finishes or adjusting a floor plan.
That is custom.
But it is not custom for you.
True customization begins with how a home supports real behavior, not how it photographs.
Without that understanding, even beautifully designed homes can feel frustrating to live in.
Designing for how people actually live
My design philosophy goes deeper than surface-level personalization. I design for real life.
That might mean dedicated work zones for spouses who truly work from home, not just occasionally.
It might mean learning spaces for families who homeschool rather than asking a kitchen island to do everything.
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Some clients bake dozens of cookies every December and need a kitchen that supports that tradition. Others are photographers who need controlled light and secure storage.
Some households include musicians who need acoustic separation for practice.
Others prioritize wellness routines with hot and cold plunge areas or circulation patterns that avoid cutting through bedrooms or bathrooms.
These needs cannot be solved after construction begins. They must be addressed during planning.
Why function always comes first
Any space can be made beautiful.
But without intentional functionality, beauty alone does not improve daily life.
The goal of good design is not visual impact. It is ease. Reduced friction. Comfort. A sense that the home works with you rather than against you.
When function is addressed early, beauty follows naturally.
Collaboration is where design succeeds
Successful homes are never created in isolation.
They are the result of close collaboration between designers, architects, contractors, artisans and trades.
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The key is bringing design thinking into the process early before walls go up and habits get locked in.
When design is integrated from the start, the result is not just a custom home. It is a home that truly fits the people who live there.
A philosophy rooted in experience
Johanna’s interior design studio brings more than 30 years of experience shaping homes with purpose, architectural intelligence and emotional clarity.
Serving clients across Tampa Bay and Asheville, her work goes far beyond selecting finishes.
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She studies how clients live and creates environments that support daily rhythms, routines and relationships.
From full-home renovations to new construction and refined furnishing projects, her approach reflects a singular belief: great interior design unites form, function and emotion into a cohesive whole.
That philosophy is what turns a house into a home that genuinely supports the life inside it.
Why this matters to Tampa Bay
As Tampa Bay continues to grow, more homeowners, executives and business leaders are investing in renovations and new builds that reflect how they live today.
Thoughtful design is no longer about status or style alone. It is about functionality, flexibility and long-term value.
Homes designed around real life hold their value better, feel better to live in and reduce the everyday friction that adds up over time.
That is design done right.
This article was written by Johanna G. Seldes, owner & lead designer, IDC / Interior Design Consulting
