If you’re like the 81% of B2B companies today who include blogging as a content marketing tactic, you may wonder if you’re executing it effectively. It is entirely possible to post regularly for years with no appreciable results. Writing B2B content takes not only time, but strategy and skill. I have seen blogging evolve since
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Just when everything was going so well, so right, the carpet was pulled from underneath us all. Many of the clients my agency supports were having a record first quarter in 2020. Heck, even our own agency was. That all halted abruptly around mid-March. What I am about to share with you is data that
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The quality of a website can make or break a business. When you invest in great design, strategic copy and a compelling user experience, you expect results – as you should. However, many business leaders are left wondering how to measure those results. One critically important, and relatively easy to measure, metric is how you
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