franchise growth

Melting Pot CEO JC Crawford pushes bold menu and expansion strategy Cheese fondue and a spread of fresh vegetables and dipping items at Melting Pot

Cheese fondue and a spread of fresh vegetables and dipping items at Melting Pot

Melting Pot CEO JC Crawford pushes bold menu and expansion strategy

Chuck Merlis November 19, 2025

Melting Pot CEO JC Crawford is reinventing how the Tampa-born brand delivers the perfect night out.