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franchise growth

Melting Pot CEO JC Crawford pushes bold menu and expansion strategy

November 19, 2025 by Chuck Merlis
Cheese fondue and a spread of fresh vegetables and dipping items at Melting Pot

Melting Pot CEO JC Crawford is reinventing how the Tampa-born brand delivers the perfect night out.

Categories Business News, Innovation, Restaurants, Retail & Hospitality, Tampa Bay Business Tags Business Growth, Food and drink, franchise growth, retail expansion, Tampa Bay Business News and Top Stories, Tampa Bay dining, Tampa Bay Hospitality, Tampa business, Tampa headquarters, Tampa restaurants
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