Marketing

By Joy Gendusa, founder and CEO of Postcard Mania Are you stuck in the “good enough” rut? It’s a comfortable place, but it won’t get you where you want to

Let’s be honest, most marketing advice is bland. “Post twice a day” or “optimize your website for Google search” — these generic mantras do little to ignite the growth flame

On March 31, Twitter open-sourced its algorithm. Elon Musk, chief executive officer of Twitter, delivered on his promise of transparency by being the first major social media platform to publish

We are halfway through the third year since COVID-19 became a reality, and the virus has proved to have a lasting impact on the work environment. Organizations are currently facing

When you hear the name Anthony Sullivan, there’s probably a very specific image that comes to mind: The OxiClean guy.   In business as one of television’s most known pitchmen,

► 3 Daughters Brewing, in St. Petersburg, released a line of vodka-and-soda-canned cocktails, in three flavors, including grapefruit, pineapple and mango. (Pictured above)  ► Avison Young’s Florida Capital Markets Group

► Pet Paradise, a resort-style pet daycare, opened its 47th location, at 16030 Redstone Way, Odessa. (Pictured above)     ► Tampa-based BRP Group (NASDAQ: BRP) will acquire California-based Westwood

► TeBella Tea Co. opened in the Edge District of downtown St. Petersburg at 1445 Central Ave. (Pictured above) ► Stoneweg U.S., a St. Petersburg-based real estate investment firm specializing

►Forward Hospitality Group, based in Cleveland, is planning to open John Boy, a 1970s-themed nightclub at 16 Second St. N., St. Petersburg, in the space that Ringside Cafe previously occupied.

Marketopia, a marketing and lead generation company based in Pinellas Park, has acquired Continuity Marketing, a London-based marketing firm that serves managed service providers, vendors and technology companies. The acquisition

By Christy Vogel It’s been a few years of epic change, as businesses scrambled to deliver goods and services in new ways, in-person events were canceled and marketing plans were

► Bolay Fresh Bold Kitchen is opening a location, at 1330 Fourth St. N., St. Petersburg. ► Megan Wessel, of St. Petersburg, was awarded the American Cancer Society Partner of