Marketing

The evolution of luxury real estate marketing

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Justine Simoni walked into the Mountain Life Properties of Landmark office with the intent to discuss buying a home in the western North Carolina mountains. By the end of the meeting, she not only agreed to have the team represent her for this effort, but also walked out with a new agent for her Gulf … Read more

One Liners Hillsborough: Next Level Brands Holdings, ChappellRoberts and more

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► Led by Jeff Gigante, Next Level Brands Holdings will open its first restaurant, Union New American, at Westshore City Center at 1111 N. Westshore Blvd. (Rendering above) ► Tampa Bay Buccaneers quarterback Tom Brady and Salesforce Ventures, the investment arm of business software giant Salesforce, are among the investors in a $12.25 million round … Read more

One Liners Hillsborough: Buddy Brew, CI Group and more

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► Buddy Brew Coffee opened a new café, at Armature Works, 1910 N. Ola Ave., in the Heights Public Market. ► The University of South Florida board of trustees voted unanimously to elect Will Weatherford as its new vice chair.    ► Franklin Street arranged the sale of Georgetown Apartments and Cynthia Gardens, two adjacent … Read more

Four crucial considerations before hiring a CMO

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By Christy Vogel Congrats! Your business survived the pandemic. Things are going well at your company. Revenue is steady, a niche has been established and you’re ready to take things to the next level. You want to further distinguish your brand from your competitors and grow market share, so you and your leadership team decide … Read more

One Liners Pinellas: Hyatt Regency, Earth Fare and more

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►Engel & Völkers Belleair real estate advisers Kristin Hallamek and Welly Garza listed a beachfront lot located at 10024 Gulf Blvd., the only vacant lot on Treasure Island, for $1.65 million. (Pictured above) ►Berkadia arranged the sale of Brandywine Apartments, a 477-unit garden-style apartment community at 1699 68th St. N. in St. Petersburg, for $55.3 … Read more

March marks 60 years for FKQ Advertising + Marketing in Clearwater

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With Women’s History Month being celebrated in March, FKQ Advertising + Marketing’s 60-year anniversary holds a special significance. FKQ Advertising + Marketing, a full-service, independently-owned agency, was founded in 1961 during the heyday of the “Mad Men” era of advertising. “We are so proud to mark 60 years in the advertising and marketing industry where, … Read more

One Liners Hillsborough: Saint Leo University, Sprouts Farmers Market and more

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► Saint Leo University is relocating its Tampa Education Center to the former Berriman-Morgan Cigar Factory at 1403 N. Howard Ave., Tampa. (Pictured above) ► Metropolitan Ministries and Pinellas County Urban League have been named as the 2020 Bank of America Neighborhood Builders awardees for Tampa Bay, each receiving a $200,000 grant, leadership training and … Read more

The year that changed everything

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If this year was a movie, it would have everything. Horror, comedy, tragedy … it would be an Oscar winner, no doubt.

Down the road, we will look back and have a different version of this experience in our heads.

But for now, it’s still fresh, not to mention ongoing.

TBBW wanted to do something different to end the year. We checked in with some of our past cover story subjects to find out what the year has been like for them, both personally and professionally.

How was their business? What lessons did they learn? Read on to find out.

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One Liners Pinellas: Tech Data, Bayfront Health and more

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► Evolve & Co., an advertising agency in St. Petersburg, was commissioned to rebrand Blue Head Ranch, 31,000 acres of South Florida rangeland in what was known in pioneer times as “The 90 Mile Prairie.” (Pictured above) ►The American Heart Association awarded $2,000 to Plato Academy, in Largo, for the replacement of physical education equipment. … Read more

One Liners Hillsborough: Bloomin’ Brands, ReliaQuest and more

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►Royal Pets Market & Resort, a retailer providing a range of services including veterinary care, Royal Resort hotel, top-of-the-line nutrition, indoor dog daycare and a pet spa will open its first urban flagship store at Midtown Tampa. (Pictured above) ►Telepathy Labs, a Tampa technology company with an artificial intelligence platform, raised $6.6 million in an … Read more