Tampa Tourism

Tampa ended 2025 with record tourism, strong job growth and major investment across key sectors, setting the stage for what comes next in 2026.

Tampa Bay’s $1.2 billion tourism surge reveals what’s driving the region’s fastest-growing industry.

Hillsborough County’s tourism industry hit another milestone, in 2024, generating a record $1.16 billion in taxable hotel revenue, according to Visit Tampa Bay. The figure marks an $80 million, or 7.4%, increase from the previous record set in 2023. This is the county’s third consecutive year surpassing $1 billion in hotel revenue and the fourth

As the region continues to attract investments, and talent, these sectors are set to shape the local economy in unique ways.

Hillsborough County’s tourism and hospitality industry surpassed $1 billion in hotel taxable revenue, in 2024, marking the third consecutive year the county has reached this milestone, according to Visit Tampa Bay. Through November, the county recorded $1,052,883,894 in hotel taxable revenue, fueled by record-breaking performance during the fall. November alone generated more than $100 million

The devastation and destruction caused by COVID-19 placed life, as we knew it, on hold. Human beings are social creatures, by nature, so being confined to quarantine-type living situations had the world practically bursting with anticipation to get out and enjoy the simple pleasures of life. Normal routines such as traveling, dining, attending sporting events,