Tampa Tourism

Tampa ended 2025 with record tourism, strong job growth and major investment across key sectors, setting the stage for what comes next in 2026.

Tampa Bay’s $1.2 billion tourism surge reveals what’s driving the region’s fastest-growing industry.

Hillsborough County’s tourism industry hit another milestone, in 2024, generating a record $1.16 billion in taxable hotel revenue, according to Visit Tampa Bay. The figure marks an $80 million, or

As the region continues to attract investments, and talent, these sectors are set to shape the local economy in unique ways.

Hillsborough County’s tourism and hospitality industry surpassed $1 billion in hotel taxable revenue, in 2024, marking the third consecutive year the county has reached this milestone, according to Visit Tampa

The devastation and destruction caused by COVID-19 placed life, as we knew it, on hold. Human beings are social creatures, by nature, so being confined to quarantine-type living situations had