CITY Furniture using Pink Pumpkins to raise awareness and help fund a cure

CITY Furniture, a family-owned furniture and mattress retailer, is currently promoting its annual Pink Pumpkins fundraiser to help raise funds for the American Cancer Society and Making Strides Against Breast Cancer events.

The public can visit any CITY Furniture or Ashley showrooms, which are turned pink during the month of October, to pick up a complimentary pink pumpkin bucket for trick-or-treating on Halloween or to use as décor.

“My mom (Doreen Koenig) was always big into giving back as much as we possibly could,
 says Andrew Koenig, chief executive officer of CITY Furniture. “She felt we were very blessed, as a family, and our responsibility is to give back whenever we possibly can.

Koenig, a passionate supporter of cancer research, is also the chair of the Florida Chapter of CEOs Against Cancer.

“Our local partners, where all of our stores are at, it’s just been unbelievable,” he says. Some of those partners include the Miami Dolphins, the Miami Marlins, Autonation and more.

“Almost all of our business community friends have said yes. A lot of them knew my mom and know how important this is. They’re spreading the Pink Pumpkin campaign love and we are really appreciative of their support.”

CITY has set a goal to raise $750,000, by the end of 2023, for ACS to fund breast cancer screenings, research and transportation to treatment.

Anyone visiting a showroom for a mattress comfort test will receive a $25 gift card and CITY will donate $25 to ACS, on the customer’s behalf, through its 5% Giving Pledge.

“Some of this money will go to people who don’t have the ability to afford a car ride for their chemotherapy appointment. Imagine getting cancer and you don’t have money to get to the hospital,” Koenig says. “ACS is doing a phenomenal job. It’s just an amazing organization with one goal in mind of eradicating cancer. They want to put themselves out of a job.”

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