Main Navigation
Sections
Social Media Connect
Tampa Bay Business and Wealth Magazine
Tampa Bay Business & Wealth
Women of Business

B2 Communications co-founder Missy Hurley named agency’s CEO

| Jo-Lynn Brown

Missy Hurley, a co-founder of the public relations agency B2 Communications, has acquired co-founder Kyle Parks’ shares of the company, becoming the sole owner and chief executive officer of the agency, based in St. Petersburg.

Parks will move into a consultant role with the firm.

“Kyle and I built a solid foundation for the agency together and the agency will advance over the coming years,” said Hurley. “B2’s next chapter will focus on delivering exceptional communications counsel for our clients, while evolving to address emerging issues, like responsibly using AI in PR.”

Hurley has led the operational and financial functions for the agency, in addition to counseling the firm’s clients in communications, over the past 13 years. She’ll move from principal and co-owner into the CEO role.

You May Also Like
Andrea Gonzmart Williams, fifth-generation owner of Columbia Restaurant, pictured against the backdrop of the historic Ybor City restaurant exterior.
More Women of Business Posts
How Marlene Spalten is reshaping regional philanthropy
 |  Jo-Lynn Brown

Marlene Spalten is the kind of leader who prefers deep conversation over small talk, collaboration over silos and vision over ego. As the president and chief executive officer of the Community Foundation of Tampa Bay, Spalten has carved out a role that is as complex as it is impactful, part strategist, part matchmaker, part steward

Read More
Nominations open for 2026 Women of Distinction Awards
 |  Jo-Lynn Brown

Girl Scouts of West Central Florida is now accepting nominations for its 2026 Women of Distinction Awards, with the annual luncheon scheduled for March 4, at Armature Works. Now in its 34th year, the event honors six local women who exemplify courage, confidence and character in their professional and community leadership. Nominations are open for

Read More
Revealed: The Top 100 Women-Led Businesses in Florida (PHOTOS)
 |  Jo-Lynn Brown

The Women’s Edge has revealed the 2025 Top 100 Women-Led Businesses in Florida— a ranking based on 2024 data that recognizes not just revenue, but a holistic view of leadership and impact. From nonprofit leaders to Fortune 500 executives, the honorees embody innovation, equity and economic growth. This year, 12 women in the Tampa Bay

Read More
How two women doubled revenue at a Tampa remodeling firm and are on track to hit $10 million
 |  Jo-Lynn Brown

In a city full of bold entrepreneurs, Camilla Jeffs and Amber Boskers are carving out a new kind of success story. The co-owners of Kohler Haus Remodeling didn’t start the company, but since taking it over in late 2023, they’ve more than doubled its revenue and are eyeing an ambitious $10 million goal, within five

Read More
Other Posts
Tampa’s Vera Muzzillo named 2025 PPAI Woman of Achievement
 |  Jo-Lynn Brown

Vera Muzzillo, chief executive officer of Tampa-based Proforma, has been named the 2025 Woman of Achievement by Promotional Products Association International. The award recognizes women who demonstrate exceptional leadership, advance opportunities for others and make meaningful contributions to the promotional products industry and their communities, according to a statement. Under her leadership, Proforma has grown

Read More
Three women inducted into Florida Women’s Hall of Fame
 |  Jo-Lynn Brown

Gov. Ron DeSantis has named Belle Yates Bear, Mary Brickell and Dotti Groover-Skipper as the 2025 inductees into the Florida Women’s Hall of Fame. Each year, the Florida Commission on the Status of Women recommends nominees for the honor and the governor selects three inductees to recognize for their significant contributions to the state. Groover-Skipper,

Read More
The Women’s Edge pushes Florida’s female leaders to the forefront
 |  Jo-Lynn Brown

When Lindse Murphy speaks about the mission of The Women’s Edge, you can hear it — the spark in her voice, the unshakable pride, the drive behind her words. As executive director of the Florida chapter, she’s not just managing a program — she’s facilitating a movement nearly three decades in the making. What began

Read More
Gerene Keesler fights disabilities by fighting for others  
 |  David Krakow

Gerene Keesler’s parents were told she would not live past the age of two. She grew up having seizures and her parents were told it meant there was a 98 percent chance she had epilepsy.  But, for most of her childhood, she was shepherded along the standard path.  “They could not handle having a differently wired

Read More