PostcardMania, a Clearwater-based marketing technology firm, is reporting it achieved record revenue in 2023, crossing the $100 million mark to hit $104.6 million, a new high for the company.
The increase represents 8% top-line growth over 2022 in continuation of PostcardMania’s outsized post-pandemic success, in which the firm has averaged 15% annual year-over-year growth following a decade (2009 to 2019) averaging 5% growth.
“PostcardMania has really hit another level of growth, since 2020, and I think that’s down to more and more businesses coming to the realization that direct mail is a real asset — one that makes a deeper, more lasting impression than digital — in today’s modern marketing mix,” said Joy Gendusa, founder and chief executive officer of PostcardMania.
Leading PostcardMania’s 2023 growth, with a 44% year-over-year revenue increase, was its direct mail automation-centered division, PCM Integrations. The division focuses on direct API integration to software or customer relationship management programs.