PostcardMania surpasses $100 million in revenue

PostcardMania, a Clearwater-based marketing technology firm, is reporting it achieved record revenue in 2023, crossing the $100 million mark to hit $104.6 million, a new high for the company.

The increase represents 8% top-line growth over 2022 in continuation of PostcardMania’s outsized post-pandemic success, in which the firm has averaged 15% annual year-over-year growth following a decade (2009 to 2019) averaging 5% growth.

“PostcardMania has really hit another level of growth, since 2020, and I think that’s down to more and more businesses coming to the realization that direct mail is a real asset — one that makes a deeper, more lasting impression than digital — in today’s modern marketing mix,” said Joy Gendusa, founder and chief executive officer of PostcardMania.

Leading PostcardMania’s 2023 growth, with a 44% year-over-year revenue increase, was its direct mail automation-centered division, PCM Integrations. The division focuses on direct API integration to software or customer relationship management programs.

You May Also Like

Visit St. Pete/Clearwater names chief marketing officer

Visit St. Pete/Clearwater has named Steve Grimes as the organization’s chief marketing officer. In the role, Grimes will lead all advertising, promotions, marketing, market intelligence, digital, communications and social media

CEO of PSCU and Co-op Solutions talks about growth and maintaining company culture

PSCU and Co-op Solutions, two leading credit union service organizations and financial technology service providers, have closed a deal to combine operations.  As of January, PSCU and Co-op began operating

Tampa Bay Chamber’s Minority Business Accelerator receives grant from JPMorgan Chase

The Tampa Bay Chamber received $134,000 from JPMorgan Chase to support its Minority Business Accelerator which was created to support local Black and Hispanic-owned businesses and organizations. The Chamber’s MBA

Older Lundy opens fifth office in downtown St. Petersburg

Older Lundy has opened the firm’s fifth office, in downtown St. Petersburg, through the acquisition of Heller Law, a business and commercial litigation law firm. Sam Heller, managing and founding

Other Posts

Shumaker establishes St. Petersburg office

The largest business law and legislative affairs firm on the West Coast of Florida has officially put boots on the ground in Pinellas County, announcing plans to open an office

Proper House Group announces leadership team for Ash and Alter Ego (PHOTOS)

Proper House Group has announced the opening leadership team for its two newest endeavors, Ash, a full-service restaurant with Italian- inspired cuisine and Alter Ego, a music–infused cocktail lounge, opening

Shirl Penney, Rhea Law and more tapped to speak at Synapse Summit 2024

The sixth annual Synapse Summit, an event that connects, catalyzes and celebrates Florida’s innovation leaders, held February 28, at Amalie Arena, in Downtown Tampa, has released its schedule for the

Shumaker announces six new partners, four in Tampa Bay

Shumaker has elected six lawyers to partnership, including offices in Sarasota and Tampa. The newly elected partners in Tampa Bay include: Andrew J. Oppenheim, in Tampa, as a member of