MarineMax launches superyacht division after a series of acquisitions

MarineMax (HZO) became the largest superyacht services company in the world, after a series of acquisitions that included Fraser Yachts, Northrop & Johnson, Fairport Yacht Management, SuperYacht Management (SYM) and Atalanta Golden Yachts.

Now, the company is creating a new division to bring the company’s new superyacht brands into one global support structure and allow them to enjoy MarineMax’s back-office functions. The goal is to integrate the new brands into MarineMax’s existing operations and combine functional areas to strengthen the group, improve team member experience and enhance client offerings, all while maintaining brand independence for the new acquisitions.

Leading the new division will be Daniel Ziriakus, who has been appointed Group Chief Operating Officer and Executive Vice President. Alessandra Nenci has been tapped as Group Chief Financial Officer and Executive Vice President.

“The creation of the Superyacht Division represents a pivotal moment for MarineMax. With Daniel and Alessandra at the helm, we are confident in our ability to deliver unparalleled service and support to our clients,” MarineMax Chief Revenue Officer Chuck Cashman said. “This new structure will not only enhance operational efficiency but also reinforce our commitment to maintaining the unique identities of our esteemed brands while offering an elevated customer experience. Equipping our team with best-in-class tools guarantees superior marketing, cutting-edge technology and exceptional support.”

Ziriakus previously worked for 18 years building and restructuring global yacht brokerage houses through marketing strategy. That includes work for Fraser Yachts and Camper & Nicholson’s International. Most recently though, Ziriakus worked for the past decade overseeing Northrop & Johnson’s expansion as the largest superyacht brokerage house in the U.S. He served the company first as Chief Operating Officer and then later as President and COO, during which time he oversaw double-digit growth revenue and grew the workforce to more than 230 across the globe.

Nenci previously worked for Fraser Yachts, joining that team in 2013. The company elevated her to Chief Financial Officer in 2017. Her career spans corporate finance and mergers and acquisitions. Other roles in the yacht industry include the Perini Group, Gruppo Baglietto and Heesen Yachts

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