New Kahwa campaign pokes fun at all things pumpkin spice

Kahwa is kicking the pumpkin spice trend in the chin and bidding farewell to the flavor that has dominated the season for years.

“This August, it’s time to celebrate a bold new flavor that captures the true essence of autumn,” said a statement from the company.

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The St. Petersburg-based coffee brand is releasing a Fall Pecan Sugar Latte, or FPSL for short, on August 16.

Kahwa cafes will give exclusive F*%# Pumpkin Spice t-shirts to the first customers who purchase the FPSL on Friday morning to celebrate the launch.

You can find locations of Kahwa Coffee here.