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Saks Fifth Avenue opens The Fifth Avenue Club at The Vinoy (PHOTOS)

| Jo-Lynn Brown

Saks Fifth Avenue has opened a boutique location at The Vinoy Resort and Golf Club.

The Fifth Avenue Club, the brand’s luxury personal shopping and styling service, has previously been housed within Saks Fifth Avenue stores.

Available to both local customers and The Vinoy Resort and Golf Club guests, the Fifth Avenue Club St. Petersburg offers by-appointment personal shopping and styling services, in addition to one-of-a-kind trunk shows, jewelry showcases and other notable shopping experiences.

The Fifth Avenue Club will be located on the mezzanine level of The Vinoy’s newly renovated, mezzanine-level suites, with décor and design influenced by Florida’s coastal topography. Custom art by painter Alicia LaChance adorns the walls, while the floors transition from wood to custom, blue-patterned carpeting, reflecting the look of sand meeting the sea.

The new concept utilizes Saks’ luxury lifestyle assortment with stylists presenting merchandise from both Saks Fifth Avenue Stores and Saks.com.

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