Bay Food Brokerage unveils new brand identity

Bay Food Brokerage, a Tampa-based retail food brokerage serving the Southeast, has introduced a new logo and updated brand identity.

The company, which has been in business for over 30 years, recently acquired a new office building in Tampa’s Westshore Business District, for $4.3 million. The two-story, 11,975-square-foot property, at 5201 W. Laurel St., nearly doubles the size of its current office. The move-in is planned for March 2025.

“The new brand reflects the positive change and growth we’ve experienced and will continue to see in the years ahead,” said Cammie Chatterton, president and chief executive officer of Bay Food Brokerage. “With leadership changes, a new headquarters on the horizon and other initiatives in the pipeline, this rebrand marks an exciting new chapter.”

Pinstripe Marketing led the logo and branding update.

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