Developers behind Hotel ORA + Private Residences have launched a high-end, $880,000, virtual reality experience to market their new $675 million luxury condo-hotel project, in downtown Tampa.
Created by South Florida-based firm YUPIX, the 20-minute virtual tour uses drone footage, AI-enhanced visuals and 3D renderings to immerse potential buyers in the proposed South Beach-inspired development. The VR experience showcases rooftop amenities, dining concepts, a heliport arrival and interior spaces of the 658-unit project, which includes 31 private residences and 627 condo-hotel units.
Located at 1101 East Jackson Street, Hotel ORA is located near Water Street, in downtown Tampa, and includes plans for a rooftop infinity pool, 10,000-square-foot steakhouse, full-service spa and fitness center. Units are priced from $640,000 to more than $2 million.
Demolition on the site is expected to begin in January 2026.