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USF Athletics launches Bulls Athletic Properties

| Jo-Lynn Brown
USF

The University of South Florida has announced the creation of Bulls Athletic Properties, a new in-house division that will oversee ticketing, corporate partnerships, media rights and major venue agreements.

The new unit will serve as the central hub for all revenue-generating operations within USF Athletics and will shape the department’s long-term business model. It will also coordinate closely with athletics development and name, image and likeness (NIL) efforts to support a sustainable and unified strategy.

The launch comes amid a period of momentum for USF, including the upcoming $348.5 million on-campus stadium, set to open in 2027.

To support the rollout, USF has partnered with Elevate, a national leader in sports and entertainment strategy. Elevate will provide consulting support on staffing, structure and revenue operations.

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