Coppertail Brewing Co., a Ybor City-based craft brewery, has launched its first THC-infused beverage, marking the company’s entry into the cannabis drink space.
What launched
The new seltzer, called High Dive, contains 10 milligrams of THC and 2 milligrams of CBD per 12-ounce can.
It is sold in four packs and comes in a tropical citrus flavor.
High Dive is available at select retailers, restaurants and bars across Hillsborough and Pinellas counties, as well as at Coppertail’s brewery in Ybor City.
Distribution is expected to expand across Florida later this year, according to a statement.
Why Coppertail is making the move
Coppertail opened in 2014 and is known for its lineup of beers, including pale ales and IPAs.
Founder and CEO Kent Bailey said the THC beverage gives the company a new way to reach customers while staying true to its roots.
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“The THC drink space is taking off, and we knew we could jump in with a local spin that only Coppertail can bring,” Bailey said. “High Dive lets us explore something new while staying true to our roots: making great beverages that people love.”
How the market is shaping up
Industry analysts estimate the THC-infused beverage market could surpass $1 billion in sales this year.
National brands such as Corona and Heineken have already entered the space. Bailey said he believes there is room for a local option that reflects Tampa Bay’s craft culture.
What to know before buying
High Dive is available only to customers 21 and older.