Skip to content
Tampa Bay Business & Wealth

Tampa Bay Business & Wealth

Primary Menu
  • News
  • Real Estate
  • Retail
  • Sports
  • Policy
  • Tech
  • Insights
  • PodcastsWatch TBBW | Tampa Bay Business Videos, Interviews & Stories
  • Events
  • Magazine
  • About TBBW
    • Meet TBBW’s Team
    • Contact
    • Advertising with Tampa Bay Business & Wealth
Newsletter
  • Home
  • 2026
  • February
  • 5
  • I Built the Plane While Flying It

I Built the Plane While Flying It

A candid Literary Sips Sipdown on leadership, resilience and the books guiding Robyn Ostrem today.
Julie Edelman February 5, 2026

There is something quietly magical about a conversation that unfolds the way a good book does.
One page and in our case, one sip at a time.

For this Literary Sips Sipdown, we settled into a quiet corner at The Dan inside Tampa’s historic Hotel Flor.
The room felt built for stories and low voices.

That is where we met Robyn Ostrem, CEO of Big Brothers Big Sisters of Tampa Bay.
Her life reads like a story still being written.

Sipdown

What’s your go-to sip?
“Iced tea,” she laughed. “I’m kind of an iced-tea connoisseur. I like it brewed fresh by the glass. But if it’s cocktail time, it’s a spicy margarita. And the spicier, the better.”

An iced-tea connoisseur with a spicy margarita on standby.
A little comfort and a little fire.

What books shaped who you are?
“One of the first was a children’s book called Mr. Pine’s Purple House. Everyone else’s house was white and he painted his purple. It taught me it was okay to stand out, to be different, even when it feels scary.”

“As an adult, two leadership parables changed how I lead, The Go-Giver and The Janitor. They taught me that generosity and respect matter, regardless of what role someone has. I really do lead with a servant heart.”

What chapter of your life are you living right now?
“It feels like a very layered chapter.”

“In some ways, it’s beautiful. My husband and I moved to Tampa in 2019. He captains a tow boat now. Our two daughters are grown, one in graduate school at the University of Florida, the other a math major at Florida State.”

Her voice softened.
“And in other ways, it’s been one of the hardest chapters. In 2024, I found a lump, just months after a normal mammogram. That led to surgery, immunotherapy and a mastectomy. Now I’m in a clinical trial at Moffitt designed to help prevent recurrence.”

“My camera roll is full of women in pink gowns now. Everyone sends me their mammogram photos. It’s like this strange, beautiful scrapbook of people taking care of themselves. Detection is everything.”

Sitting across from her, I felt the quiet recognition of our unasked-for sisterhood.
My own breast-cancer detour led me to the fulfillment of a long-held dream, writing The Accidental Sisterhood, and into advocacy through Moffitt.
Our stories were different.
The truth underneath was the same.

Was there a book that helped you through your breast cancer chapter?
“A friend of mine wrote There’s No Good Book for This, But I Wrote It Anyway by Carol Lockwood. She went through breast cancer just before I did and her book is honest and real. I give it to anyone who has to walk that road.”

Any guilty reading pleasures?
“Fifty Shades of Grey! I read it. I didn’t watch the movie. Yet.”

Is there a book you couldn’t put down?
“The Many Lives of Mama Love by Lara Love Hardin. It’s a true story about a woman who loses everything and fights her way back. I couldn’t stop reading it. It reminds you that no matter how broken a chapter looks, your story isn’t over.”

Finally, if you were writing your autobiography, what would the title be?
“I Built the Plane While Flying It.”

“When my baby was little, my husband was working nights as a police officer and I was working nights at a hospital and we didn’t even know who would be watching our child. I opened the newspaper one day and saw that Big Brothers Big Sisters was hiring, so I took the leap.”

“That opportunity eventually became my first executive director role. Suddenly I was running an organization, writing grants, managing budgets and learning how to work with a board of directors, all while figuring out motherhood at the same time.”

“You don’t have everything figured out before you start. You build as you go.”

That is the note I kept thinking about as we wrapped.
Most of us build the plane mid-flight.
Ostrem has simply learned how to name it.

Learn more: Big Brothers Big Sisters of Tampa Bay at bbbstampabay.org.

Stay Informed

  • Sign up for TBBW’s newsletter
  • Watch TBBW’s Podcast
  • Follow TBBW on Social Media
  • Read more TBBW stories
  • Contact our newsroom

Post navigation

Previous: Darryl Shaw files rezoning for 25-acre East Ybor site
Next: Rays release first renderings of proposed Dale Mabry ballpark

Latest

Florida assisted living operators turn to PEOs as turnover rises Chart showing annual increases in health benefit costs from 2019 to 2025, with rates ranging from about 3% to over 6% 1

Florida assisted living operators turn to PEOs as turnover rises

March 17, 2026
Starbucks building drive-thru at former Econo Lodge site on Dale Mabry 2

Starbucks building drive-thru at former Econo Lodge site on Dale Mabry

March 16, 2026
Vuori to open store at Tampa’s International Plaza Exterior view of a Vuori retail store at University Town Center in Sarasota, Florida. 3

Vuori to open store at Tampa’s International Plaza

March 16, 2026
BayCare to convert South Tampa CVS on Dale Mabry into freestanding ER Rendering of a BayCare freestanding emergency department planned for a former CVS site on South Dale Mabry Highway in Tampa. 4

BayCare to convert South Tampa CVS on Dale Mabry into freestanding ER

March 13, 2026

Stay Connected

Facebook
X (Twitter)
YouTube
LinkedIn
Instagram

March Cover Story

Tampa Bay Business and Wealth Digital Magazine Cover Read

Read More

Midtown East office tower rising above the Midtown Tampa mixed-use district

Midtown East office space fully leased, Midtown Tampa offices now full

Chuck Merlis March 5, 2026
Midtown East reaches full occupancy in under a year, filling Midtown Tampa’s office portfolio.
Read More Read more about Midtown East office space fully leased, Midtown Tampa offices now full
Last Rep expands Tampa distribution for THC drink, targets 100 stores Cans of Last Rep THC recovery drink on a production line during an early manufacturing run.

Last Rep expands Tampa distribution for THC drink, targets 100 stores

March 10, 2026
Dalí Museum plans $65 million expansion in St. Petersburg Dalí Museum expansion rendering in downtown St. Petersburg

Dalí Museum plans $65 million expansion in St. Petersburg

March 10, 2026
Stand Up Guys targets $20M as commercial mix expands Casey Walsh stands in front of a Stand Up Guys Junk Removal truck in Tampa.

Stand Up Guys targets $20M as commercial mix expands

March 5, 2026

About TBBW

Tampa Bay Business & Wealth (TBBW) is the leading source of Tampa Bay business news, telling the stories behind the region’s biggest companies and the leaders shaping Tampa Bay’s economy.

We report on founders, CEOs and entrepreneurs whose decisions influence jobs, investment, development and long-term growth across the region.
Published daily online and monthly in print, TBBW delivers paywall free coverage with local context and editorial depth.

Our mission is to inform, explain and connect by putting people at the center of business reporting. We believe strong journalism helps business leaders make better decisions and helps communities understand how growth happens, who drives it and why it matters. Learn More

Newsletter

Subscribe to TBBW Newsletter

Stay Connected

Facebook
X (Twitter)
YouTube
LinkedIn
Instagram
  • 1901 Ulmerton Road, Suite 100
  • Clearwater 33762
  • (727)-860-8229

DIGITAL MAGAZINE

Tampa Bay Business and Wealth Digital Magazine Cover Open Digital Magazine
Copyright © 2026 All rights reserved. | MoreNews by AF themes.
Sign up for TBBW’s free newsletter!

Subscribe

* indicates required