Developers of the Saravela condominium tower in downtown Sarasota have struck a partnership with Heritage Golf Group that adds country club access to buyers and extends the project’s reach to a national base of second-home buyers.
Chicago-based GSP Development will offer buyers at the planned 18-story tower a one-year complimentary sports membership at TPC Prestancia, a private golf and social club in Sarasota that is part of the TPC network.
The agreement also provides Heritage Golf members with preferred pricing and access to select residences at Saravela.
The partnership adds an off-site amenity to a project built around flexible ownership. Saravela will include 282 condominiums and 11 townhomes along North Tamiami Trail, with owners able to rent units on a short-term basis through a centralized, building-managed program, a structure still uncommon in Florida’s condo market.
The membership includes dining, social events and access to a sports and wellness complex with tennis, pickleball and padel courts, fitness facilities and a pool at TPC Prestancia, about 10 miles east of downtown Sarasota, with no initiation fee or monthly dues during the first year.
Heritage Golf Group, based in Virginia, operates nearly 50 clubs across 14 states, including several in Florida. The company has begun upgrades at TPC Prestancia following its 2025 acquisition and merger of the adjacent sports club.
For Saravela, the partnership serves as both a marketing tool and a buyer pipeline, targeting Heritage members nationwide who are active in golf and second-home markets.
“Many of our members have expressed interest in second homes in Heritage markets that offer rental flexibility, and this partnership creates a seamless connection between an elevated residential experience and the club lifestyle they already value,” said Jim Oliver, chief operating officer at Heritage Golf Group.
Saravela is planned between Fourth and Fifth streets along North Tamiami Trail in downtown Sarasota, near the bayfront, restaurants and retail. A sales gallery has opened, with Premier Sotheby’s International Realty handling marketing. Pricing is expected to start below $1 million.
The partnership shows how developers are differentiating new condo projects as supply builds in Sarasota by pairing ownership with rental-income potential and expanded access to amenities to attract buyers beyond the local market.
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