Pro Football Hall of Famer and Tampa Bay icon Rondé Barber has joined Crooked Tea as an equity partner, aligning with the organic hard iced tea brand shortly after its sponsorship debut with the Tampa Bay Buccaneers, during the franchise’s 50th season.
Crooked Tea says it is the first zero-sugar, USDA Organic, gluten-free hard iced tea sold at Raymond James Stadium, a pitch to fans who want a lighter game-day option without giving up flavor.
“I’ve always been mindful about what I put in my body, and Crooked Tea being zero sugar, organic and gluten-free makes it stand out,” Barber said, in a statement. “This isn’t just an endorsement. I’m a partner, I’m invested and I’m proud to help build a brand that represents Tampa Bay and gives fans a better choice on game day and beyond.”
Crooked Tea plans additional sweepstakes, retail takeovers and community events in the coming weeks.
“We’re not just putting Rondé’s name on a can. He’s sitting at the table with us as an owner and helping shape this brand,” said Ben Weiss, founder of Crooked Tea. “Fans are asking for better-for-you alcohol options and together with Rondé, we’re delivering a first-of-its-kind hard tea that’s bold, fun and built to last.”