More Industry Insights

Gasparilla: How Tampa invented its defining tradition

How Gasparilla evolved from a staged pirate invasion into one of Tampa’s most durable civic traditions.

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Historic illustration of the Gasparilla invasion ship sailing through downtown Tampa as crowds line the riverbanks and bridges.
How Tampa sells itself to tourists

Tampa is redefining its tourism pitch beyond weather to culture, food and experience.

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A plane reflected in glass at Tampa International Airport with the word Tampa displayed on the building exterior.
Iowa and Vanderbilt head to Tampa for ReliaQuest Bowl

Iowa and Vanderbilt will meet in Tampa on New Year’s Eve for a ReliaQuest Bowl matchup that brings national interest and strong economic impact.

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ReliaQuest Bowl logo displayed over Raymond James Stadium with the phrase Football in Paradise.
A closer look at Sarasota’s new St. Regis Longboat Key

The St. Regis Longboat Key brings a new level of coastal luxury to Sarasota with refined design, quiet service and an 18-acre Gulf-front setting.

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Aerial view of the St. Regis Longboat Key pools and lagoon with the Gulf of Mexico in the background.
Allegiant adds nonstop route from St. Pete Clearwater to Trenton

Allegiant adds a new nonstop route from St. Pete Clearwater to Trenton

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Allegiant Air jet taking off against a blue sky with clouds
Look inside Saddlebrook’s $92M upgrade in Wesley Chapel

Saddlebrook Resort has finished a $92M renovation that updates its rooms, dining, golf and event spaces across 480 acres in Wesley Chapel.

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The renovated lobby at Saddlebrook Resort with a large chandelier, modern seating and a blue textured feature wall.
South Seas opening new Captiva Landing waterpark in December

South Seas is opening a new 2.5 acre waterpark on Captiva Island this December.

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Aerial view of Captiva Landing waterpark at South Seas with slides, splash zones and lounge areas.
What’s driving Tampa Bay’s $1.2 billion tourism boom?

Tampa Bay’s $1.2 billion tourism surge reveals what’s driving the region’s fastest-growing industry.

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Palm trees frame downtown Tampa’s skyline under a bright blue sky at sunset.
Tampa Edition named one of Florida’s top hotels by Condé Nast Traveler

Condé Nast Traveler readers named the Tampa Edition one of Florida’s best hotels, cementing the city’s place on the national luxury map.

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Aerial view of The Tampa Edition rooftop pool and terrace in Water Street Tampa, with the Condé Nast Traveler logo highlighting the hotel’s Readers’ Choice Awards recognition.
THEA approves $362M South Selmon expansion 

THEA has approved a $362 million South Selmon Capacity Project to add lanes, modernize bridges and deliver community upgrades from Riverview to downtown Tampa.

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Aerial view of downtown Tampa with the Selmon Expressway and surrounding highway interchanges on a clear day.
Discovery Cove offers a tropical, all-inclusive experience just a few hours from Tampa Bay

About two hours from Tampa Bay, tucked into a lush oasis in Orlando, is a place where time slows down and paradise feels surprisingly close to home. Discovery Cove, owned and operated by SeaWorld Parks & Entertainment, isn’t your typical Orlando attraction. Designed as an all-inclusive day resort, it invites you to unwind Caribbean-style—think crystal-clear

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Clearwater Beach, Treasure Island and St. Pete Beach land top spots in Florida beach rankings

Three of Pinellas County’s beach destinations have been named among the best in Florida. In USA Today’s 10Best Readers’ Choice Awards, Clearwater Beach ranked No. 2, Treasure Island Beach landed at No. 3 and St. Pete Beach came in at No. 7, on the list of “Best Beaches in Florida.” The results are determined by

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