Travel

Pinellas County Commissioner Brian Scott spoke with TBBW about how tourism tax dollars are allocated.

Delta plans to relocate and expand its Sky Club at Tampa International Airport in 2028.

NYCFC names Visit Tampa Bay a tourism partner as preseason training begins in Florida.

Tourism continues to anchor Pinellas County’s economy, generating more than $10 billion in economic impact in 2025 while supporting roughly 100,000 jobs across hospitality, retail, transportation and related sectors. Beyond visitor spending, tourism is also driving significant reinvestment back into the county. In 2025, tourism-generated dollars returned nearly $155 million directly into Pinellas County communities,

How Gasparilla evolved from a staged pirate invasion into one of Tampa’s most durable civic traditions.

Tampa is redefining its tourism pitch beyond weather to culture, food and experience.

A Tampa company scaled a bar crawl model nationwide, with Gasparilla serving as its largest annual test of growth.

White Castle partnered with a Sarasota tech firm to launch its first fully automated airport kiosk serving hot Sliders around the clock.

Iowa and Vanderbilt will meet in Tampa on New Year’s Eve for a ReliaQuest Bowl matchup that brings national interest and strong economic impact.

The St. Regis Longboat Key brings a new level of coastal luxury to Sarasota with refined design, quiet service and an 18-acre Gulf-front setting.

Peak Surf Park plans a surf-focused destination in Pasco County as part of a large-scale mixed-use development, targeting a 2027 opening.

Evette Torres, of Schulte Hospitality Group, has been named the new chair of Visit Tampa Bay’s Board of Directors, succeeding Ray Mathews of State Farm. Torres, appointed during Visit Tampa Bay’s annual meeting at The Motor Enclave, takes the helm after Hillsborough County saw two consecutive years of over $1 billion in tourism development tax