Florida Blue parent company acquires New Directions

GuideWell Mutual Holding Corp., the parent company of Florida Blue, acquired New Directions Behavioral Health, a managed behavioral health organization headquartered in Kansas City.

GuideWell is currently a minority shareholder of New Directions. Through this transaction, GuideWell will acquire all interests from Blue Cross Blue Shield of Kansas City and Blue Cross Blue Shield of Michigan, a statement said.

New Directions will continue to operate as an independent company and retain all remaining owner plans as customers.

Terms of the transaction were not disclosed.

You May Also Like
Who Let the Dogs Sail? First-of-its-kind cruise goes to the dogs

Cruise Tails and Expedia Cruises of West Orlando bring a canine cruise experience to Tampa.

Read More
Construction begins on new Alessi Bakery in Tampa

Summit Design + Build broke ground on the new location for Alessi Bakery, a Tampa institution with over a century of history. The bakery’s new home will be in the

Read More
Construction begins on Seaire’s Lagoon, a first for Manatee County (RENDERINGS)

Metro Development Group has started construction on a four-acre lagoon at Seaire, the first lagoon-centered community, in Manatee County. The 1,155-acre development, in Parrish, will include approximately 3,000 homes, commercial

Read More
HCA Florida South Tampa Hospital CEO named Honorary Commander at MacDill AFB

Ned Hill, chief executive officer of HCA Florida South Tampa Hospital, has been inducted into the Honorary Commander Program of the 6th Air Refueling Wing at MacDill Air Force Base.

Read More
Other Posts
Peak Surf Park secures land in Pasco County, eyes 2027 opening (RENDERINGS)

Peak Surf Park, a surf-focused attraction planned for Tampa Bay, has secured a 35-acre site within the Two Rivers development, in Pasco County. The park, which is set for completion

Read More
Fitz and The Tantrums to headline OnBikes’ Winter Wonder Ride

OnBikes, a Tampa nonprofit dedicated to providing bikes for kids in need, announced that Fitz and The Tantrums will headline its 13th Annual Winter Wonder Ride on Saturday, Dec. 14,

Read More
Fitz-Tantrums-istock
ServisFirst Bank names new market president for West Central Florida

ServisFirst Bank has appointed Brent Dykstra as market president for West Central Florida. Dykstra, a banking professional with more than 22 years of experience in the Sarasota and Venice markets,

Read More
Aviation Authority Board votes on new TPA CEO

The board made the announcement in a board meeting Tuesday.

Read More
Michael-stephens-TIA-TPA