Don’t Buy It, Tampa Bay anti-human trafficking campaign launches ahead of Super Bowl

The Hillsborough County Commission is launching an anti-human trafficking campaign, created by FKQ Advertising + Marketing in Clearwater, called Don’t Buy It, Tampa Bay.

The campaign is in partnership with the Super Bowl but is also a sustaining program that includes awareness efforts that will continue after the big game is over.

The timing is well planned, as January is also Trafficking Awareness Month. The campaign’s objective is to educate Tampa Bay residents, and visitors alike, on how to spot the signs of human trafficking and report suspected activity.

FKQ worked in partnership with a Hillsborough County survivor advisory board to learn the stories behind human trafficking, understand the common myths surrounding the crime and dispute misconceptions about how it occurs, as well as who is at risk.

The County invested $150,000 in the campaign and expects it to yield more than 62.5 million impressions with advertising placements on TV, radio, billboards, print publications and digital, and social, engagement.

Hillsborough County offers free training for businesses to share with their employees. The Hillsborough Heroes Against Human Trafficking Program can be found on

WWE superstar Titus O’Neil also participates in the campaign. You can view his video message below.

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