Crunch Fitness franchisee names new CEO

CR Fitness, Crunch Fitness’ largest franchisee, has named Tony Scrimale as its chief executive officer.

Scrimale has more than 25 years of experience in the health and fitness industry. His experience includes club development, regional management, sales and operations.

Tony Scrimale

He started in the fitness industry by selling club memberships and cleaning gyms. In 1997, Scrimale climbed his way up the ladder and played an integral part in the development of Southside Athletics with Shapes founder Vince Julien before selling to Lifestyle Family Fitness. Shortly after merging with Lifestyle, he became the regional general manager of the clubs before joining CR Fitness.

“Being a CEO for many years I can tell you that it’s essential that this position is awarded to the individual that can check the box in two areas; he, or she, has to have tremendous wisdom regarding all aspects of the industry and they must have the full backing of the entire organization,” said Julien, senior chairman and founder of CR Fitness, in a statement. “Tony checks both of these boxes and has the capacity to take CR Fitness to its 100-location goal and beyond.”

In 2011, Scrimale partnered with Julien to start CR Fitness. Scrimale became its operating partner for its Naples and Sarasota Crunch Fitness locations before taking on additional roles such as vice president of sales, chief operating officer and now CEO.

Since taking on the CEO role, Scrimale has experienced a 40 percent growth rate with plans to own, and operate, 100 clubs by 2026.

Crunch currently has 38 facilities in the Tampa, Orlando, South Florida and Atlanta markets, making it the largest Crunch franchisee in the nation. Scrimale currently owns the Crunch locations with Geoff Dyer, Jeff Dotson and Vince Julien.

 

You May Also Like

St. Pete marketing firm promotes partner

Pyper, a St. Petersburg-based integrated marketing agency, has promoted Lindsay Petty Wattam to partner. She will continue her role as vice president, as well as her daily duties overseeing the

Suncoast Credit Union names new chief financial officer

Suncoast Credit Union, in Tampa, has named Ben Lemoine as chief financial officer and senior vice president. Lemoine has more than 18 years of experience in the credit union industry.

Office Pride Commercial Cleaning Services names new CEO

Office Pride Commercial Cleaning Services has appointed Doug Phillip as its chief executive officer. Phillip, who now assumes the day-to-day leadership of the company, has more than 30 years’ experience

Atlas Professional Services announces changes to C-Suite

Atlas Professional Services, a Tampa-based information technology support services company, has added Tony Martinez as chief executive officer. Former CEO Greg Zolkos will remain involved at Atlas as founder and

Other Posts

Exclusive: Ellison Development shares flyover view of future YMCA in Tampa Heights (Video)

Tampa City Council has approved the construction of a new 70,000-square-foot YMCA, along with a 6-acre mixed use development in Tampa Heights. Now, Ellison Development is sharing the first look

Neptune Flood acquires data science firm to enhance AI-driven flood insurance services

Neptune Flood, a St. Petersburg-based private flood insurance company, acquired Charles River Data, a Boston-based data science consulting group. This strategic move aims to bolster Neptune Flood’s, already innovative, Triton

WJArchitects opens Ybor City office

WJArchitects, or Wannemacher Jensen Architects, opened its newest office, located in Ybor City, at 1513 E 8th Avenue. WJArchitects has a Tampa portfolio that includes the ConnectWise Office Headquarters, the

Seasoned tech executive Jake Halusic launches cloud services provider, in Tampa

Trofeo, a new cloud services company, has launched as a Microsoft Cloud AI partner, in Tampa. “We believe Microsoft Azure offers the best platform to help companies modernize, innovate and