Marketopia acquires London-based marketing firm

Marketopia, a marketing and lead generation company based in Pinellas Park, has acquired Continuity Marketing, a London-based marketing firm that serves managed service providers, vendors and technology companies.

The acquisition will help Marketopia expand its presence in London and better serve clients in Europe, the Middle East and Africa. The company opened an office in the United Kingdom in April 2021.

“We’re thrilled about this partnership and how it will further our global value to the industry,” said Andra Hedden, chief marketing officer and co-founder of Marketopia, in the statement. “MSPs, vendors and technology companies around the world will now be able to rely on us as they strive to achieve their global growth goals.”

Andra Hedden was a finalist for Tampa Bay Business and Wealth’s 2021 Apogee Awards in the category of CMO.

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