LCG Advisors, a Tampa-based financial services advisory firm, announced that George Helock joined the firm as managing director to lead the firm’s new Denver office.

The Denver location will serve as LCG’s headquarters for the western region of the United States, according to a statement.

In his new role, Helock will be working with LCG leadership on the development of the office, and region, including business development efforts, talent acquisition and client management.

Before joining LCG, Helock was the market president of an accounting advisory firm where he was responsible for all aspects of the day-to-day operations of the office in Denver. Before that, he was a senior manager in the audit practice at Deloitte.