In her role, Tracy West leads the strategic and overall management efforts for this official PGA TOUR professional golf tournament, played at Innisbrook Golf Resort. The event raises over $2 million, annually, for 80 regional charities.
WHAT HAS BEEN YOUR PROUDEST PROFESSIONAL MOMENT?
Over my career, the tournaments I’ve been involved with and/or managed have generated over $80 million for local charities, in the communities we’ve served. I’m thrilled to be able to have a career that has had this impact to improve the lives of those in need in our communities.
MENTORING IS IMPORTANT, TELL US ABOUT A PREVIOUS MENTORING EXPERIENCE YOU’VE HAD TO HELP ANOTHER FEMALE PROFESSIONAL EXCEL.
As the highest-ranking female in Pro Links Sports, I’ve worked over the last 30 years to mentor each of our female colleagues. Several of them have gone on to become tournament directors/assistant tournament directors, within our organization. We also have the only female operations director on the PGA TOUR. I am proud that over half of our organization are females, in this male-dominated industry.
As the only female tournament director on the PGA TOUR, I am often called upon to provide advice to females graduating in sports marketing and looking to work in professional golf tournament management. I make sure to always take time for those conversations and proactively stay in touch with them.