Nickelytics names chief executive officer

Eduardo Iniguez has been named chief executive officer of Nickelytics, a mobility-focused advertising firm based in Tampa and owned by Kiwibot, a robotics company.

Iniguez, who has more than 15 years of experience in leadership across technology and aerospace sectors, will guide the company’s efforts to integrate autonomous delivery robots into out-of-home advertising. The technology transforms Kiwibot’s fleet of delivery robots into mobile digital billboards, enabling hyper-local, data-driven advertising campaigns, according to a statement.

Iniguez previously served as CEO of Getaround, a car-sharing platform.

Nickelytics was acquired by Kiwibot, in 2024, as part of an initiative to combine robotics and advertising technology. Judah Longgrear, former CEO of Nickelytics, is now head of North America for Kiwibot.

“Eduardo’s expertise in scaling high-growth technology companies and his financial acumen make him the perfect choice to lead Nickelytics into the future,” Longgrear said.

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