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  • Luxury meets demand: Tampa’s $675M Hotel ORA surges past $200M in sales

Luxury meets demand: Tampa’s $675M Hotel ORA surges past $200M in sales

Tampa’s $675M Hotel ORA project surpasses $200M in sales, setting the stage for a new era of downtown luxury.
Chuck Merlis Published: November 12, 2025 | Updated: November 13, 2025

ARC Tampa Development and Prosper Group have reached a major milestone. The companies have secured more than $200 million in presales for Hotel ORA + Private Residences, a $675 million luxury condo-hotel planned for downtown Tampa.

Located at 1101 East Jackson Street near Water Street, the project will bring a five-star experience to the city’s core. Construction is set to begin in the first half of 2026.

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What we know

Sales for Hotel ORA, launched nine months ago, have already surpassed $200 million. The project includes 627 hotel suites and 31 private residences, each with private elevator access, terraces, high ceilings and wide city views.

Rendering of Hotel ORA + Private Residences in downtown Tampa, a luxury high-rise with glass exterior and rooftop helipad.

Prices start at $742,000 and range up to $1.5 million for condos, featuring eight penthouses and one $10 million residence designed by Miami-based designer Maricarmen Castillon.

RELATED: The Tampa EDITION’S Chris Southwick on Tampa’s luxury market

“We’re bringing a South Beach-inspired experience to Tampa,” said Luigi Novembre, co-founder and COO of ARC Realty Group. “The response shows how much demand there is for this type of investment.”

The development is the first in Tampa to introduce a true condo-hotel model. Owners can generate income while enjoying professional management and low fees.

What’s happening now

The Hotel ORA team has been promoting the project across Japan, Korea, Mexico, California and New York to investors and agents who see Tampa as a growing luxury market.

“Hotel ORA offers flexible ownership, low management fees and income potential,” said Jay Roberts, CEO of Prosper Group. “There’s no other short-term rental property like it in Tampa, and ORA fills that need.”

Jay Roberts, CEO of Prosper Group, photographed in a navy suit against a neutral background.
Jay Roberts, CEO of Prosper Group.

READ: Red Room After Hours brings late-night luxury to downtown Tampa

The project will feature a rooftop pool with hot tubs, live music and private cabanas. Guests will have access to a lobby bar and patisserie, a full-service spa, a fitness center and a national steakhouse with 10,000 square feet of restaurant space. It will also include 15,000 square feet of convention space and a rooftop helipad.

What this means for Tampa Bay

Hotel ORA highlights Tampa’s continued growth as a destination for high-end development and investment. The $675 million project builds on the city’s recent wave of mixed-use and luxury projects in Water Street and beyond.

READ: Public Storage buys Valrico self-storage site for $6.9M

For buyers, it offers a new type of real estate opportunity. For Tampa, it reflects the confidence developers and investors have in the city’s future.

Hotel ORA + Private Residences is being developed by ARC Realty Group, Prosper Group and Sunwest Construction. Groundbreaking is expected in 2026.

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