A revised master plan for the 66.6-acre Park Place site along U.S. Highway 19 North was approved April 21 in a 3-0 vote, allowing a five-story, 120-room hotel, about 28,000 square feet of retail space and a drive-thru bank.
The approval, on second and final reading with the mayor abstaining, amends the site’s commercial planned unit development to allow new uses and revise the site layout. The plan includes demolition of a former Applebee’s, construction of a roughly 3,000-square-foot drive-thru bank and two retail buildings, along with a separate parcel for the hotel.
The hotel is planned for the southwest portion of the property, near existing townhomes and retail, and is proposed at a height of about 60 feet. The project builds on a site plan first approved in 2004 and amended several times, with development remaining below previously approved density. Plans show more than 2,800 parking spaces, exceeding the required 2,300.
The applicant said the hotel is intended to serve demand tied to nearby sports facilities and regional events and would operate as a limited-service property with basic amenities. During the public hearing, a small number of residents raised traffic and height concerns near access points along 70th Avenue, though no changes to site access were approved.
The decision advances redevelopment at Park Place, a long-standing retail center along a heavily traveled stretch of U.S. 19, where older retail centers along the corridor are being repositioned as tenant demand shifts. No construction timeline or retail tenants were announced.
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