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Hotel ORA + Private Residences first phase sells out in 40 days, topping $84 million (RENDERINGS)

Jo-Lynn Brown March 21, 2025

The first phase of Hotel ORA + Private Residences, a $675 million condominium-hotel project planned for downtown Tampa, has sold out within 40 days of launching.

The initial phase sales totaled more than $84 million, with 97 units purchased. Located at 1101 East Jackson Street, the development will include 658 units, comprising 31 private residences and 627 condo-hotel suites.

“We are excited to bring this project to Tampa,” said Luigi Novembre, co-founder and chief operating officer of ARC Realty Group. “Selling Phase One in only 40 days exceeded our expectations.”

Novembre added that demolition at the project site is scheduled to begin on Jan. 1, 2026.

Phase Two is now underway, offering buyers early introductory prices and incentives.

The hotel-condominium concept at Hotel ORA is targeted toward income-oriented buyers, according to Novembre. The units range in price from $640,000 to more than $2 million, with 22 floor plans and eight penthouse layouts available.

Amenities planned for the property include a rooftop infinity pool, private cabanas, a poolside restaurant and bar, a 10,000-square-foot steakhouse, an upscale lobby bar, spa, fitness center and a rooftop heliport.

The project is being developed by ARC Realty Group, in collaboration with Sunwest Construction and Prosper Group.

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